Infographic: The Cost of Delays in Product Analytics

Mallory Busch

Sr. Content Marketing Manager, Amplitude

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2 -minute Read,

Posted on February 2, 2021

Most product teams have to wait several days to get answers to simple questions about user behavior and product performance. These delays can lead to longer product development loops and an over-reliance on instinct, as shown in this infographic.

Infographic: The Cost of Delays in Product Analytics

The builder’s paradox would have you believe that you can either build fast based on instinct or go slow and make data-informed decisions. This split is true for the majority of product teams that do not have a tool that provides self-service access to customer data insights. Our Product Intelligence Report shows that only 21% of product teams can answer simple questions about their customers’ digital behavior within a day. Half of the product teams have to wait several days, and 29% wait a week or more.

But with a real-time product analytics solution, product managers can quickly access their data and get insights into user behavior. These insights allow them to place a smarter bet at the beginning of the product development cycle. They can avoid over-building by getting feedback and iterating to make the feature even better.

This infographic demonstrates the cost of delays in product analytics. It shows the journey of three product managers who are building onboarding flows for their products. The insights they’re able to glean about user behavior inform the journeys they take, and consequently the business outcomes they achieve.

[Download this infographic as a PDF]

If your team encounters delays like this, you’re leaving money on the table. Autonomous product teams are five times more likely to grow revenue by 25% or more year-over-year. They also ship more releases by an order of 2.5x.

This gap between insights and action extends to all parts of the business. Research shows 49% of companies struggle to understand why users behave the way they do. And 63% of C-suite executives say they don’t know exactly what to do to become more product-led as a business.

To close this gap, you need product analytics. With a quality, self-serve tool, everyone at your company can explore the customer journey, understand user behavior, and find the insights that generate business impact.

Only 20% of teams have direct access to a tool like this. It’s time to change that.

Learn more about these findings in the Product Intelligence Report or speak with a product analytics expert today.

Mallory Busch

Mallory Busch formerly ran the Amplitude blog, frequently named a best blog for product managers. She also created AmpliTour, the live workshop for beginners to product analytics and 6 Clicks, the Amplitude video series. She produced the Flywheels Playbook, wrote The Product Report 2021 and produced The Product Report 2022. A former developer and journalist, Mallory's written work and coding projects have been published by TIME, Chicago Tribune, and The Texas Tribune. She graduated from Northwestern University.

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