Platform

AI

AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
LoginContact salesGet started

AI

AI AgentsAI VisibilityAI FeedbackAmplitude MCP

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Warehouse-native AmplitudeData GovernanceSecurity & PrivacyIntegrations
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingProfessional ServicesProduct Updates

Tools

BenchmarksTemplatesTracking GuidesMaturity Model
LoginSign Up

Release Notes: December 2018

It’s been a busy couple months for us at Amplitude: Impact Analysis, TV mode dashboards, and lightning fast search
Product

Dec 18, 2018

4 min read

Archana Madhavan

Archana Madhavan

Senior Learning Experience Designer, Amplitude

Release Notes: December 2018

Validate hypotheses with Impact Analysis (beta)

Available for all customers on the Scholarship, Growth, and Enterprise plans

View the changes in your users’ behavior after they engage with a feature for the first time with Impact Analysis. This chart helps you understand how first-time engagement with one feature affects the rate at which users take key actions in your product. Take a look at our documentation to learn more.

impact-analysis

Find exactly what you’re looking for with lightning fast search!

Available for all customers

Searching for work that you and your teammates have created is a core part of the Amplitude experience that will help you collaborate around shared insights. We recently introduced a lightning fast search experience to get you to exactly what you’re looking for in seconds — no matter how much content you and your team have created together!

fast-search

Broadcast impact across your entire organization with TV-mode Dashboards!

Available for all customers

Having rich visualizations of KPIs and other important business metrics is a great way to inspire a team and get alignment on broader objectives across an organization, but you can’t expect everyone to huddle around a small screen all the time. With TV Mode for Dashboards, you can post large-format visuals of product metrics on televisions and other public displays so everyone within your company can see how the product is performing.

tv-mode-dashboards

Curate the best visualization for your teammates with a lightweight series color picker

Available for all customers

You can’t tell a complete story with your data without the right visuals — that’s why we’ve built more tools to help you curate your analysis. The new series color picker allows you to select the color you want your data series to return as so you can send the right message with your visuals, or have consistency in series color on Dashboards and Notebooks when looking at multiple charts at once. Just click the color badge next to the series label to edit.

color-picker

Lose the mouse and speed through content creation!

Available for all customers

On World Usability Day, we worked on a number of improvements to make interactions on the Amplitude platform more delightful. One of our favorites is the ability to navigate through the chart creation experience using just your keyboard. Use [Tab] and [Shift + Tab] to navigate between UI elements for a mouse-less experience.

keyboard-shortcuts

Measure user and account retention by calendar days, weeks, and months

Available for all customers

If your product’s natural usage pattern follows calendar-day increments, you can now use strict calendar dates to evaluate your user retention. The strict calendar date definition means that a user who is new on a Saturday will be Week 1 retained if they are active two days later on Monday, according to a calendar week. This is particularly helpful if you have gaming products with fixed time daily resets, or a B2B application where users typically engage during Mon-Fri work weeks.

calendar-day-retention

Customize the columns in the Real-Time Activity table

Available for all customers

See the fields you want in the live events table. To make it easier to test new or changed instrumentation, and view live data as it’s received by Amplitude, select the user and Amplitude event properties you want to be visible.

realtime-activity-table

Help your team fully understand the KPIs you’re tracking with Custom Event descriptions

Available for all customers

Custom Events are one of the most common ways we’ve seen our customers define important business metrics that are used across the entire team. You can now add rich metadata, including the ability descriptions, and see who last edited a Custom Event so all team members can trust the data they’re using in their analysis. Add descriptions in the Manage Data > Custom Events section of your Project.

custom-event-descriptions
About the author
Archana Madhavan

Archana Madhavan

Senior Learning Experience Designer, Amplitude

More from Archana

Archana is a Senior Learning Experience Designer on the Customer Education team at Amplitude. She develops educational content and courses to help Amplitude users better analyze their customer data to build better products.

More from Archana
Topics
Platform
  • Product Analytics
  • Feature Experimentation
  • Feature Management
  • Web Analytics
  • Web Experimentation
  • Session Replay
  • Activation
  • Guides and Surveys
  • AI Agents
  • AI Visibility
  • AI Feedback
  • Amplitude MCP
Compare us
  • Adobe
  • Google Analytics
  • Mixpanel
  • Heap
  • Optimizely
  • Fullstory
  • Pendo
Resources
  • Resource Library
  • Blog
  • Product Updates
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
Partners & Support
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Find a Partner
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2025 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.

Recommended Reading

article card image
Read 
Insights
The Product Benchmarks Every B2B Technology Company Should Know

Dec 11, 2025

5 min read

article card image
Read 
Company
How Amplitude Taught AI to Think Like an Analyst

Dec 11, 2025

8 min read

article card image
Read 
Product
Amplitude + OpenAI: Get New Insights in ChatGPT via MCP

Dec 10, 2025

3 min read

article card image
Read 
Product
Introducing the Next Frontier of Analytics: Automated Insights

Dec 10, 2025

5 min read

Explore Related Content

Integration
Using Behavioral Analytics for Growth with the Amplitude App on HubSpot

Jun 17, 2024

10 min read

Personalization
Identity Resolution: The Secret to a 360-Degree Customer View

Feb 16, 2024

10 min read

Product
Inside Warehouse-native Amplitude: A Technical Deep Dive

Jun 27, 2023

15 min read

Guide
5 Proven Strategies to Boost Customer Engagement

Jul 12, 2023

Video
Designing High-Impact Experiments

May 13, 2024

Startup
9 Direct-to-consumer Marketing Tactics to Accelerate Ecommerce Growth

Feb 20, 2024

10 min read

Growth
Leveraging Analytics to Achieve Product-Market Fit

Jul 20, 2023

10 min read

Product
iFood Serves Up 54% More Checkouts with Error Message Makeover

Oct 7, 2024

9 min read

Blog
InsightsProductCompanyCustomers
Topics

101

AI

APJ

Acquisition

Adobe Analytics

Amplify

Amplitude Academy

Amplitude Activation

Amplitude Analytics

Amplitude Audiences

Amplitude Community

Amplitude Feature Experimentation

Amplitude Guides and Surveys

Amplitude Heatmaps

Amplitude Made Easy

Amplitude Session Replay

Amplitude Web Experimentation

Amplitude on Amplitude

Analytics

B2B SaaS

Behavioral Analytics

Benchmarks

Churn Analysis

Cohort Analysis

Collaboration

Consolidation

Conversion

Customer Experience

Customer Lifetime Value

DEI

Data

Data Governance

Data Management

Data Tables

Digital Experience Maturity

Digital Native

Digital Transformer

EMEA

Ecommerce

Employee Resource Group

Engagement

Event Tracking

Experimentation

Feature Adoption

Financial Services

Funnel Analysis

Getting Started

Google Analytics

Growth

Healthcare

How I Amplitude

Implementation

Integration

LATAM

Life at Amplitude

MCP

Machine Learning

Marketing Analytics

Media and Entertainment

Metrics

Modern Data Series

Monetization

Next Gen Builders

North Star Metric

Partnerships

Personalization

Pioneer Awards

Privacy

Product 50

Product Analytics

Product Design

Product Management

Product Releases

Product Strategy

Product-Led Growth

Recap

Retention

Startup

Tech Stack

The Ampys

Warehouse-native Amplitude