Top 10 Ways Marketers Love to Use Amplitude

Marketers are using Amplitude to drive growth. Here’s how.

Perspectives
June 20, 2024
A picture of Rachel Torres, PMM at Amplitude
Rachel Torres
Group Product Marketing Manager, Amplitude
Two women working on a tablet, representing how marketers use Amplitude

Lots of people believe in love at first sight. But have you heard of love at first chart?

When I made my own Amplitude retention chart for the first time, I thought, “Where have you been all my life/career?”

As a marketer, I had too many experiences of not getting deep enough insights from Google Analytics, or waiting weeks for a data analyst to tell my team whether our efforts—a campaign, an onboarding flow, a landing page A/B test—really moved the needle in terms of retention and monetization, beyond vanity metrics of views and clicks.

Amplitude is #1 in product analytics and is well known for serving product development teams. Yet from the company’s beginning days, growth-driven, data-informed marketers have embraced Amplitude for insights and to take action on delivering seamless, personalized digital customer journeys. And as web and product analytics converge, we’ve introduced new capabilities to make it easier than ever for marketers to build delightful customer experiences across websites, channels, and platforms.

Here are ten ways marketers love to use the Amplitude Digital Analytics Platform. Read on—and don’t be surprised if you learn something new that makes you believe in “love at first chart.”

Key takeaways
  • The Amplitude Digital Analytics Platform helps marketers understand the full digital customer journey and act on those insights.
  • Marketers can get started and get to valuable insights quickly, run A/B tests right from their CMS, scale personalization, and collaborate effectively with product teams.
  • With these capabilities, marketers can deliver better business outcomes, such as decreasing customer acquisition costs, increasing revenue, improving retention, improving the ROI of martech investments, and accelerating growth with ambitious, data-informed strategies.

1. Get the full picture, fast

Amplitude gives you more than just quantitative insights. With Session Replay, marketers marry rich quantitative insights with real-time qualitative feedback to reconstruct digital experiences, and then iterate on the customer experience with just a few clicks.

At Evaneos, the team used insights from Amplitude Analytics and Session Replay to understand how cultural differences were causing a lower conversion rate in a regional market. They then ran an A/B test to determine whether the targeted copy would resonate better with the audience. It did, and their CTA clickthrough rate increased 2X, boosting conversions by 20%.

Plus, it’s easy to get started fast with Amplitude.

Youssef El Ghourfi, growth manager at Avito, implemented all of Avito’s events in Amplitude in just two hours, saying it was “very straightforward.” He says: “Since I could implement Amplitude directly into our tag manager, we were able to see it working pretty fast, and I saw the value right away.”

Now, two hours is probably on the exceptionally fast side, but it’s true that we’ve put a lot of work into making it super fast to go from signup to insights with Amplitude. For example, you can install Amplitude on your WordPress site in one click, or get a little engineering help to implement Amplitude with just one line of code using our new browser SDK. Then you can kickstart your analysis journey with customizable starter templates.

Ready to dive in? Browse our template gallery.

2. Optimize channels and campaigns for your highest-value customers

Every marketing dollar matters, so it’s critical to know which campaigns and channels bring in your best customers.

Emmanuel Boros, chief growth officer at Laika Mascotas, says: “One of the biggest benefits of Amplitude is tracking the results of different marketing channels.”

Our new web analytics space gives you out-of-the-box web insights across channel, campaign, page, and conversion performance—and connects these insights to outcomes such as user sign-ups, purchases, and free trial conversions.

Ready to dive in? Learn more about web analytics space, or check it out here if you're a current Amplitude customer.

3. Scale personalization

In the Salesforce State of the Connected Customer report, 88% of customers say the experience a company provides is as important as its product or services, and 73% said they expect companies to understand their unique needs and expectations.

Amplitude enables marketers to optimize the digital experience for the right person with the right message at the right time, delivered through the channels and platforms that your customers use most. Then they can measure campaign impact on tangible outcomes like signups, upgrades, purchases, and retention.

For example, the following demo video shows how marketers can quickly find insights about important customer segments—in this case, lapsed customers that you want to win back. You can then sync this audience for activation in popular marketing platforms and channels like Facebook, TikTok, Marketo, and Braze. It’s easy to optimize the campaign for your target audience, all in a few clicks.

Ready to dive in? Sign up for this Amplitude Academy course on delivering timely, tailored campaigns to specific audience segments.

4. A/B test right from your CMS

Marketers have long used A/B testing to try to create personalized experiences—by testing which messages resonate, which calls to action (CTAs) drive the right action, and which landing pages convert. But when A/B testing tools are siloed from analytics, it results in slow web performance and time wasted waiting for developer support, along withincreased licensing fees and maintenance costs.

Amplitude thoughtfully combines insights and testing, and even integrates with content management systems (CMS) like Contentful—this demo video shows you how.

Ready to dive in? Learn more about A/B testing with Amplitude.

5. Drive down CAC

Many CMOs are facing flat budgets and rising channel costs, so it’s critical to keep customer acquisition costs (CAC) low. Marketers from companies like Avito, Rappi, and WeMoney use Amplitude to find insights about which audience segments are most valuable and likely to convert, use those insights to personalize messages and offers and sync those segments to channels and platforms where they run more effective campaigns.

Dan Jovevski, founder and CEO at WeMoney, a social and economic wellness company, says: “By building lookalike audiences to find more people pursuing similar goals and pathways, we’ve reduced our customer retention costs by 2X.”

Ready to dive in? Get our playbook, Mastering Acquisition.

6. Drive up revenue

Monetization, or turning what users find valuable into revenue, used to take a back seat to acquisition and retention strategies. But more and more marketing teams are prioritizing sustainable growth over “growth at all costs,” and they’re using Amplitude to understand and improve how their digital experiences drive their bottom lines.

At TicketSwap, the team used Amplitude to increase revenue by 10%. Part of that effort came from identifying and fixing friction in their sales funnel. They used Amplitude to track which users were encountering errors, and created segments of the affected users. They synced the segments to paid tools, including social media marketing and CRM campaigns, to entice users back to the site, leading to a 15% uplift in sales funnel completion.

And marketing isn’t using Amplitude in isolation—60% of TicketSwap employees use Amplitude. Candas Demir, head of digital and performance marketing at TicketSwap, says: “When two people from different departments can see the same data [in Amplitude], it creates conversations about new strategies and optimized buy and sell flows that improve customer outcomes and increase our bottom line.

Ready to dive in? Get our playbook, Mastering Monetization.

7. Keep customers for life

Effective customer engagement strategies foster long-term relationships and retention, which are key to profitable growth. Most successful growth companies generate 80% of their value by unlocking new revenue from existing customers in their core business.

“Every improvement you make to retention also improves all of these other things: virality, LTV, payback period, etc,” says Brian Balfour, former VP of growth at HubSpot and co-founder of Reforge. “It is literally the foundation to all of growth, and that’s really why retention is king.”

This demo video shows how easy it is to use Amplitude to understand how engagement drives retention with a few simple charts.

Ready to dive in? Get our playbook, Mastering User Retention.

8. Break down silos with product teams

Amplitude Product Evangelist Adam Greco champions collaboration between product and marketing teams. He observes: “It is often the digital experience that determines whether customers will select and become loyal to your product. They don’t care that product and marketing are on different teams. They simply want a good experience from beginning to end.”

It’s not easy to break down silos between product and marketing teams, but Amplitude’s combined web and product insights and built-in collaboration tools are essential for collaboration.

“We had noticed in the past a high number of app downloads, followed by a high drop-off,” Adrien Dulong, COO of Omada, a Luni brand, recounts. “We worked with the marketing team and realized that they were targeting users that were not very qualified, at a low cost per acquisition.”

To Adrien, it’s proof that product and marketing teams need to share the same analytics data.

“The fact is, product and marketing have to be able to work together if you want to see the right level of engagement and retention over time [in your digital experiences].”

Ready to dive in? Check out the top 5 Amplitude features for collaboration.

9. Get more ROI out of your martech stack

Some marketing analytics platforms are known for being walled gardens that don’t exactly play nice with the broader martech ecosystem. (I would never name names, but they rhyme with Zoogle and Thadobe.) Amplitude offers a no-code, open platform to connect to all of your sources, so you can effortlessly bring data in and out whenever you need it—while still safeguarding data for privacy and security.

By connecting seamlessly with your preferred stack, Amplitude ensures that marketing teams can run more effective, data-informed campaigns and programs, making the most of their martech investments.

Amplitude’s Senior Data Strategist, Jennifer Rudin, describes how our own team leverages the power of our open ecosystem: “Leveraging data in Amplitude, we build a variety of cohorts across projects and portfolios to segment our users and accounts. These cohorts enable us to build curated audiences for our digital programs to sync to downstream destinations in our tech stack, like Intercom, Userflow, and Marketo, enabling us to launch targeted messages to our users.”

Ready to dive in? Peruse our integrations catalog.

10. Go for the moonshot

In business, we’re often looking to mitigate the risk of pursuing the wrong strategy. And using data to inform our decisions is one way to reduce uncertainty. But what if we thought of using data as a way to embrace risk, and go for the moonshot? To try out big, new ideas to drive growth and engage customers?

The Sleep Cycle marketing team shared an inspiring story through our Cohort community. Looking to overcome a growth plateau, they uncovered insights in Amplitude that let them pour fuel onto a TikTok campaign that went viral and helped position their app as a market leader.

The success of their moonshot was possible because they had already invested in data transparency and shared ownership of campaigns, alongside creative excellence. Head of Marketing Cecilia Eyem states: “To be truly able to make data-driven decisions, you need to set up a framework of what success looks like beforehand.”

Ready to dive in? Get inspired and connect with your peers when you join Cohort, a community by Amplitude.

What will be your top way to use Amplitude?

Here’s one more bonus way to use Amplitude as a marketer, and it’s my favorite way: Every time we have a big campaign launch, we put together a dashboard that shows where traffic is coming from, and how it converts to leads, signups, or feature adoption. I even include a chart to show which Amplitude leader drove the most traffic from social, for a little friendly competition. (It’s usually Francois Ajenstat.) Then when we review the results of our launch to align on what went well and what to improve for next time, we have one link to share so anyone on the team can go to see the same data.

These top use cases show that no matter your company size or industry, or what type of marketer you are, everyone wants to make better data-driven decisions. With Amplitude, you can understand the full digital customer journey and take action on those insights to deliver better business outcomes that keep customers coming back.

Ready to dive in? Get started free.

About the Author
A picture of Rachel Torres, PMM at Amplitude
Rachel Torres
Group Product Marketing Manager, Amplitude
Rachel Torres is a product marketing manager at Amplitude, focusing on go-to-market solutions for enterprise customers. Before Amplitude, she served as a strategic marketing consultant to early-stage startups, including DataGrail, ConductorOne, and Elevate Security. In her free time, she enjoys ballet, Beyoncé, and library books.

More Perspectives
Kirk Hlavka
Kirk Hlavka
Director, Growth Data and Product Led Sales, Amplitude
Kirk Hlavka
Kirk Hlavka
Director, Growth Data and Product Led Sales, Amplitude