Amplitude Explore Hub

Uncover the realm of big data analytics: its impact, tools, challenges, and real-world applications across industries. Dive into data-driven insights now.

Learn what heatmaps are, how they work, best practices for analysis, and how they can help you optimize your site and app experiences for higher conversions.

What is Time to Value (TTV): the time it takes customers to reach their first meaningful outcome. Learn how to measure, track, and reduce TTV with analytics and experimentation in Amplitude.

What are Rage Clicks: repeated rapid clicks that signal user frustration. Learn how analytics tools detect rage clicks and how to fix friction points that hurt conversions.

Data warehouses enable businesses to store, track, and effectively manage historical and real-time data. Gain valuable insights to expand your strategy.

Data Latency is the delay between when data is created and when it’s ready for use. Learn how to measure, monitor, and cut latency with real-time analytics in Amplitude.

Learn how data clean rooms enable privacy-first data collaboration, helping businesses get valuable insights while adhering to strict data protection standards.

Learn the differences between first-, second-, third-, and zero-party data, and learn how to use each type to drive personalized, privacy-compliant strategies.

Learn what account-based marketing is, how B2B companies use ABM to target high-value accounts, and why it delivers higher ROI than traditional marketing.

Learn how cross-channel marketing connects customer touchpoints, drives conversions, and maximizes ROI. Includes strategies, examples, and best practices.

Discover how cross-device attribution connects fragmented touchpoints, fixes ROI blind spots, and helps marketers allocate budgets with confidence.

Discover how campaign analytics helps you retain users, optimize spend, and drive long-term success by linking acquisition to customer lifetime value

Explore the ultimate resource on experimentation platforms. Grasp the art of data-driven decisions, boost customer satisfaction, and drive business growth.

Test real customer demand before writing a single line of code. Use fake door testing to uncover what users actually want—and focus your team’s time where it matters most.

Incrementality Testing is a controlled experiment that reveals which conversions your marketing actually caused. Learn how to measure real lift and optimize spend with Amplitude.

What is Marketing Experimentation: a structured method to test messages, audiences, and channels. Learn how to design experiments and scale proven strategies with Amplitude.

Learn the art of a SaaS product launch with our step-by-step guide. Discover the best strategies, tools, and metrics for success in the competitive market.

Learn how in-app surveys collect real-time user feedback, lead to better product decisions, and enhance the user experience—without disrupting your users.

Learn how to collect, analyze, and act on in-app feedback to improve user experience, prioritize features, and drive product success with real-time insights.

Learn how to use in-app messaging to drive engagement, improve retention, and guide users with timely, personalized messages that enhance the user experience.

Explore the ultimate guide to customer acquisition cost (CAC) to understand the metric’s importance, monetary value, and most impactful channels to utilize.

Dive into the world of website metrics with our comprehensive guide. Uncover valuable insights, optimize user experiences, and boost your digital success.

Learn what Average Revenue Per Customer (ARPU) is and how to calculate and increase it. Dive into the essential metric for business success in our guide.

Explore everything to know about Net Promoter Score (NPS). Learn its impact on customer loyalty and satisfaction and how to leverage it for business growth.