Your organic traffic is up 40%, but you have no idea what those visitors do after landing on your site. Do they stick around? Do they behave differently coming from LLMs or traditional search? And most importantly, do they actually convert?
You’re facing the same challenge as SEO marketers everywhere: proving your work drives real business results, not just vanity metrics.
That's why we’re launching SEO reporting for . Now, you can see not just where your traffic comes from but also what visitors actually do on your site.
What’s new in SEO reporting
SEO reporting gives you visibility into traffic patterns that matter for growth:
- Search engine traffic from Google and beyond. Track visitors from all major search engines, not just the most significant player. See which keywords and pages drive the most engaged users.
- AI traffic tracking. Understand how your AEO or GEO efforts influence traffic coming from LLMs, like ChatGPT, Claude, and Google Gemini.
- Bounce rate and session duration. Know which pages keep people engaged and which ones send them running so you can refine your content and web strategy.
- Breakdown by path, country, city, and source. Understand how different audiences interact with your site. A visitor from New York might behave completely differently from a London visitor.
- Build and act on cohorts by traffic source. Once you understand groups of users by behavior and/or demographics, take action to keep them engaged through in-product guides and surveys, or retarget them with your preferred platform.
Why AI traffic matters more than you think
with outsized influence, driving higher-intent traffic to your site. However, current SEO reporting struggles to track these visitors and their behavior because attribution is often inconsistent with LLM referrals. It’s's important to understand the new user journey of AI referral traffic so you can optimize for it.
With Amplitude’s SEO reporting, you can not only identify AI-sourced visitors, but also analyze how they move through your site, where they drop off, and what drives them to convert. Unlike standard analytics that just tell you where a click came from, Amplitude ties AI traffic directly to user journeys and outcomes.
But that’s not all. Soon, Amplitude will help you do even more to influence AI traffic by giving you visibility on where and when your brand is mentioned in AI search, uncovering and recommending LLM optimizations to make, and even generating optimized content for you.
A great starting point for SEO marketers
Amplitude dashboards can show you a lot of metrics, and it’s possible for that to feel a little overwhelming., We wanted this release to lower the barrier to entry for SEO marketers who want to get started quickly.
The new reporting tool helps you answer three critical questions:
- Is your SEO driving business value? Connect organic traffic to revenue, signups, or whatever matters most to your company. No more arguments about whether SEO "works."
- Where are you losing people? High bounce rates on your best-ranking pages? Low engagement from specific traffic sources? Spot the gaps before they hurt your rankings.
- How can you build more brilliant campaigns? Use behavioral data to create better content, target keywords, and double down on what’s working.
And because the reporting works alongside Amplitude’s existing analytics, you get the complete picture of your visitors—from first click to final conversion.
Better SEO decisions start with better insights
SEO isn’t just about rankings—it’s about how to get the ranking you want. You can’t get more page views with just click-through metrics and guesswork—you also have to understand user behavior, connect that to business impact, and stay ahead of changes like AI-driven search.
That’s exactly what you can now do with Amplitude. With visibility into search and AI traffic, plus the ability to build cohorts and track behavior, you can make SEO decisions based on where they come from and what they do.
Ready to make search optimizations that you can prove move the needle? today.