Making the Complex, Easy: Self-Service A/B Testing Is Here!

As a growth pro, digital marketer, or web product manager, you know the stakes are high. Why? Because 88% of customers won’t return to your website after a poor experience, and 83% of people say that a seamless experience across all devices is important. If you aren’t investing in your website, landing pages, or product experiences, your customers are likely to click away and not come back.

And while we all know A/B testing can help optimize digital experiences, we still don’t seem to do as much as we should. After all, testing requires time to set up—usually with the help of many engineers and data scientists—and even more time to get to “stat sig.” And if you’re using legacy solutions, you can almost always expect to take a hit on performance, leaving you with skewed results.

So rather than test, we wing it and hope for the best. But this is clearly not a recipe for success.

This is why we are so excited to announce our latest product line: Amplitude Web Experimentation! With this new addition to Amplitude’s Digital Analytics Platform, you have an easy, powerful, and connected way to scale experimentation and innovate web experiences faster than ever before.

You can drive conversion rates without worrying about integrations, accepting performance trade-offs, or overtaxing your engineering teams.

Making it easy

With Amplitude Web Experimentation, you can get started with a single line of code–which gives you access to Autocapture, Session Replay, Web Experimentation, and CDP (customer data platform). Now, anyone can start collecting quantitative and qualitative data and take action on it—like running an A/B test within minutes.

Pair this with our fully no-code experience, and less technical teams can now easily build and define their variants using clicks, not code. That means no more relying on developers to improve your conversion rates. With our new visual experiment editor, teams get to experience Amplitude in a whole new way. Once you install the SDK and add the URL of the page you want to test on, Amplitude overlays directly on top of your single-page application (SPA) or website–no matter what CMS you use like WordPress or Shopify. From there, you can simply click on the elements you want to test, incorporate your changes, and start your experiment—it’s that easy!

The best part? You can get started with Web Experimentation—plus the full force of Amplitude’s Digital Analytics Platform—for free.

Run experiments without compromise

Performance is critical for website optimization because we all know that latency can harm conversion rates. After all, you have only 50 milliseconds to make a first impression! For too long, legacy solutions have forced customers to pay more to get faster performance, meet customer requirements, and address screen flicker—all things that shouldn’t cost extra.

This is why we built Web Experimentation on a modern, high-performance infrastructure so teams can test without compromise.

When you combine Amplitude’s infrastructure with robust statistical capabilities like sequential testing, CUPED, and multi-armed bandits, modern web teams now have all of the powerful stats algorithms they need to maximize conversion rates.

And when you need to test more sophisticated scenarios like modals, banners, or page layouts, the custom code editor enables you to add JavaScript, CSS, and HTML directly into your variants, so you can test new possibilities with minimal help from engineering.

Easy, powerful, and connected: one platform for every team

What differentiates Amplitude Web Experimentation from other legacy solutions is our platform. By bringing the power of our platform to every team, web product managers and growth teams can get real-time insights without worrying about integrations, data drift, or mismatched metrics definitions.

And since Amplitude is fundamentally built to support an open ecosystem, you can activate customer data no matter where it resides. By bringing everything together in one place, you can optimize experiences across every digital touchpoint and the full customer journey.

When you combine Amplitude Web Experimentation with our acquisition of Command AI, we will soon have even more ways to deliver digital experiences that your users will love.

Unlock experimentation at scale

You may be asking yourself: How much does it cost? You can get started right now—for free. With our Starter plan, everyone gets 250,000 impressions and access to our visual experiment editor out of the box. If you are already an Amplitude customer, you get 1,000,000 impressions and user-level targeting for deeper personalization with our Plus plan.

With Amplitude, we are bringing the power of the platform to everyone so teams can deliver more experiments, innovate digital experiences faster, and find new opportunities to grow.

And since Amplitude Experiment (now known as Feature Experimentation) was named the only leader in the Forrester Wave for Feature Management and Experimentation in August, you know you are using the best experimentation solution on the market.

Maximize conversions with self-service experimentation

With so much at stake, why wing it when you don’t have to? With Amplitude, you now have access to an easy, powerful, and connected platform to deliver better experiences as a team—without needing to build huge teams to get there. Stop guessing what works and start maximizing every opportunity to convert with self-service experimentation.