Category Archives: Customer Stories


Meet the product team that’s using data to shake up apps for kids

Remember the days when online gaming consisted of terrible design and graphics with heavily pixelated characters? Thankfully, technology has improved and those days are behind us.

Launched in 2012, Tinybop is part of a growing market of educational apps for kids. In an age where tech rules, they’ve adapted to the changing landscape to accommodate how children learn and play. Their slogan says it all: Toys for Tomorrow. Continue reading

Amplifying Global Change With the Slack/Amplitude Integration

How uses Slack’s integration with Amplitude to understand global trends and increase data literacy

Today, we’re excited to announce Amplitude’s integration with Slack Enterprise Grid, enabling teams to communicate and collaborate better with data. Learn how the team at, the world’s platform for petition starters and supporters, is using the Slack/Amplitude integration to increase data visibility and make better business decisions.

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How Avito Uses Amplitude to Access and Learn from User Behavior Data

Avito, located in Morocco, has a website and mobile app for posting classified ads, enabling people to buy and sell online—anything from electronics, to cars, to houses. Avito is part of Schibsted, an international media group with employees in over 30 countries aiming to be a global leader in online marketplaces, growth, and media.

Avito was seeing sustained growth and engagement, but Youssef El Ghourfi, Avito’s growth manager, had a problem: it was difficult to answer questions about their users. Even simple questions, like “which category is the most active in our app?” took 1–2 weeks to answer.

Any product manager or marketer with a question had to send a request to the data team and then wait for queries to be written, data collection, and QA before getting an answer. Youssef thought it should be much simpler—anyone at Avito should be able to look up data and get answers themselves.

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How Amplitude Helps LogMeIn Iterate Faster and Focus on Driving Company Growth

LogMeIn is a cloud software company that simplifies how people connect to each other and the world around them. With millions of users worldwide, their products include LastPass®, a password-management solution for individuals and businesses; traditional remote access solutions, LogMeIn Pro™ and LogMeIn Central™;®, a popular online collaboration tool; and customer engagement tools, BoldChat® and LogMeIn Rescue®.

Mike Murray was brought onto the LogMeIn team to manage product analytics for LastPass, LogMeIn Pro and Central. As a Business Intelligence Systems Analyst focusing on growth, his job is to standardize tracking and make sure the team is effectively leveraging data in the right places. To save the company time and resources, Mike recommended LogMeIn use a third-party analytics tool that would make it easy to keep track of product usage and engagement metrics.

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Calm Case Study

How Calm Increased Retention 3X After Switching to Amplitude from Mixpanel

Calm is a simple mindfulness meditation app that brings clarity and peace of mind to their users. With a solid user base on iOS and Android, Calm needed to understand how current features were driving retention and what they could do to improve it. They worked with Amplitude to analyze their user behavior data and discover ways to potentially improve Calm’s retention.

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Instacart Blog Post

How Instacart increased conversion by understanding user behavior

Instacart is an on-demand service that delivers groceries in as little as an hour from local stores. Users can place orders on the website, iOS, or Android app. With these different user experiences, and many users moving between platforms, Instacart needed cross-platform tracking for measuring and understanding user behavior across web, mobile web, and native mobile apps.


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