Forrester Names Amplitude the Only Leader in The 2024 Forrester Wave™ for Feature Management and Experimentation
Forrester names Amplitude the only Leader with the highest scores possible in 11 criteria, including vision, analytics, audience segmentation and targeting, and advanced experimentation.
Have you ever wondered why building the perfect product and experience is so hard? It’s a common struggle among development teams—understanding users, building the right features, and delivering those features effectively. And when teams try to tackle these steps with disconnected tools, they’re left with more confusion than clarity.
That’s where Amplitude comes in. Today, we are thrilled to announce Forrester has named Amplitude the only Leader in The 2024 Forrester Wave™ for Feature Management and Experimentation Solutions. Forrester recognizes Amplitude with the highest possible scores across eleven criteria, including vision, A/B testing, advanced experimentation, audience segmentation and targeting, analytics, user interface, governance, software architecture, and data security and privacy.
The Forrester report also cites that Amplitude brings top-notch analytics to each phase of product development and delivery with a unified platform.
Empowering development teams to connect data, insight, and action has been integral in shaping the current Amplitude platform, which brings together analytics, experimentation, feature management, Session Replay, and customer data into one unified solution. Our platform has helped businesses like Super.com, Evaneos, and rebuy propel their businesses forward.
When we launched Amplitude Experiment in 2021, we recognized that the biggest challenge teams face when scaling experimentation is dealing with disconnected applications and data. Teams get stuck trying to string together multiple applications and often need to rely on cumbersome integrations and data pipelines to make sense of customer identity, behavioral data, and metrics. We invested in a platform-first approach to democratize delivery and optimization so every team can improve, innovate, and develop new products and features with ease.
Amplitude's Experiment differentiation: Fueling delivery and optimization with customer data
And we have continued to add industry-leading capabilities that make it easier for our customers to connect delivery with impact, democratize experimentation, ship fast with full control, access enterprise-ready compliance and security, and use AI to streamline development workflows.
Some of our latest innovations that you can take advantage of include:
- A new guided user experience
- Robust statistical capabilities like CUPED and multi-armed bandit experiments
- Developer-focused capabilities like automatically generated feature release dashboards
- Unlimited feature flags for free in our Starter plan
With The Forrester Wave™, we are excited to see analysts recognize Amplitude as the only Leader in their feature management and experimentation evaluation.
So, go ahead and check us out.
And know that we are not stopping here. We are even more excited about what’s to come. Stay tuned for more announcements coming your way in the near future.
Francois Ajenstat
Former Chief Product Officer, Amplitude
Francois Ajenstat has a deep belief in the transformative power of data enabling people and organizations to drive better outcomes. As Chief Product Officer, Francois was responsible for Amplitude’s product strategy and execution, leading the product management, design, and growth organizations globally. Prior to Amplitude, he led Tableau’s product management organization for thirteen years. He has helped grow Tableau from a small startup to a publicly traded company to being acquired by Salesforce.
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