Considering Adobe CJA?
Amplitude vs. Adobe Customer Journey Analytics
If you're being asked to migrate to CJA, you're already facing a full re-implementation. Before you spend that effort on another complex, expensive Adobe setup, see what a true AI analytics platform offers: one built for every team, not just specialists.
Why enterprise businesses choose Amplitude over Adobe CJA
Using Adobe Analytics? See how Amplitude compares.
Find opportunities with qualitative insights
Validate with session replays, surveys, AI feedback, agent analytics, and agent connectors for context.
Experiment natively and target everywhere
Real-time syncs and streams to deliver guides, experiments, agentic workflows, and across channels.
Let every team self-serve insights
Everyone at your company can learn easily and quickly with self-serve reporting and AI-assisted insights.
Set up fast and maintain easily
Your team owns the deployment: fast, observable, automated, and validated.
Amplitude leads G2 Digital Analytics rankings
G2, the world's largest software marketplace and review site, ranks Amplitude first in 39 categories across Product Analytics, Digital Analytics, and Mobile App Analytics.
G2 Digital Analytics Enterprise Leader
G2 Digital Analytics Momentum Leader
Amplitude
Adobe CJA
What's the difference between Amplitude and Adobe CJA?
Amplitude
Adobe CJA
Take a tour of Amplitude
Make it easy to find answers and take action with Amplitude Analytics.
Experimentation
Test your website, app, and native guides
Session Replay
See why users do what they do
Activation
Personalize and target with ease
Agents
Ask, assign, and optimize
Amplitude customers drive results
Intuit (QuickBooks)
Identified invoicing challenge and doubled number of invoices paid on time.
Cars Commerce
Improved form submission rates by identifying the root cause of submission errors.
FINN
Switched from Adobe Analytics to Amplitude and experienced record adoption.
Canal+
Used retention insights from Amplitude to boost conversion by 3x.
IBM
Following the numbers in Amplitude reduced time to conversion by 20%.
Walmart
Unified customer data across grocery and general merchandise apps.
Who should choose Amplitude over Adobe CJA
If your organization is being pushed toward a CJA migration, you're already re-evaluating your implementation, governance, and cost. It's worth asking what you actually want out of that effort. Amplitude is the strongest fit for teams that want that re-implementation to end in a platform every team can use, not just a modernized version of the same specialist bottleneck.
It's also the right fit for teams that want to act on what they learn, not just report it. Because analytics, experimentation, session replay, and activation live in one platform with native integrations, the same team that spots a drop-off can test a fix and ship it—without an additional RT-CDP license to connect the dots.
Migrating to Amplitude is easier than a CJA re-implementation
Expertise to get you going
Proven migration resources
Enablement action plans
Affordable pricing
Ready to launch self-improving experiences?
Frequently Asked Questions
Adobe CJA solves some of Adobe Analytics' architecture problems, but it doesn't solve the underlying complexity: it still requires a full re-implementation, still depends on trained specialists for most analysis, and still needs additional licenses (like RT-CDP and Data Distiller) to activate data or unlock advanced governance. Amplitude is an AI analytics platform where any team can self-serve insight, run native experiments, and connect qualitative and quantitative data in one place.
Amplitude is better than Adobe CJA for teams that want their re-implementation effort to result in a platform everyone can use. It pairs real-time identity resolution with embedded AI that can complete analysis and take action, not just build charts. CJA offers strong identity resolution on paper, but retroactive stitching can take up to 7 days, and its AI Assistant remains limited to conversational chart building.
Migrating to CJA won't deliver the value that Amplitude does. CJA requires a full re-implementation, but carries over many of the same pain points: data governance stays inconsistent across a mix of AEP-native and legacy technologies, analysts stay buried in manual reporting, and activation still depends on RT-CDP as another connected license. CJA's AI assistant can build basic charts and answer simple questions, but it falls well short of the agentic automation that lets analysts spend their time on impact instead of upkeep.
Adobe CJA uses custom, quote-based enterprise pricing with no public rates — and it typically costs meaningfully more than Adobe Analytics without a proportional increase in value. Activating what you learn in CJA elsewhere, including in Adobe's own Target, also requires an additional RT-CDP license. Amplitude publishes transparent pricing and offers a free plan with 2 million events per month, so teams can start at no cost and scale on clear tiers, with unlimited AI usage for analytics or custom agents included.
Most Amplitude implementations are complete in around 90 days, without a team of outside consultants. Migrating to CJA typically takes 6 months or more because it requires a full re-implementation of your Adobe stack.
Companies choose Amplitude to avoid trading one complex, expensive Adobe setup for another. Amplitude enables analysts to scale up their efforts and give their teams trusted access to self-serve insight, merges qualitative and quantitative data under one definition of a user, and lets teams take action natively through experimentation and a genuinely open ecosystem, all without the specialist bottleneck, added licenses, and lengthy re-implementation that come with CJA.