Better digital products and experiences

The AI-first Digital Analytics Platform

See everything that customers do, understand what drives growth, and accelerate business outcomes—all in one AI-native platform.

Give your business an unfair advantage

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Make it easy, fast, and intuitive for teams to get the insights they need to make better decisions.

Grow and engage your customers

Attract new customers

Capture new customers to grow your business.


Accelerate conversions

Understand why customers convert and how you can convert even more.

Build customers for life

Build experiences that grab customers and keep them coming back for more.


Dive into the Amplitude Platform

Get fast and easy access to customer insights at every step of their journey, so you can deliver experiences that keep them coming back.

The AI Agent layer, with Global Agent, Specialized Agents, and MCP
action layer of the platform
decide layer of the platform
sense layer of the platform

Scale decisions and move faster with AI that understands your product, executes complex analyses, and recommends actions from anywhere you work.

Find your perfect plan with Amplitude

Whether you’re a startup or a Fortune 500 company, we have the perfect plan for you.

A taste of Amplitude for individuals, explorers, and early startups
  • Templates to get started
  • Foundational analytics
  • Unlimited feature flags
  • Data imports and exports


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Analytics, feature flags, Activation, and Session Replay for small teams to grow
  • Session Replay
  • Behavioral Cohort analysis
  • Advanced feature management
  • 3rd party syncs
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Accelerate growth with automated insights, experiments, and audiences
  • Advanced behavioral insights
  • Causal insights & monitoring
  • A/B or Multivariate testing
  • Real-time streaming & syncs
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Scale with advanced customization, automation and controls
  • Advanced data management
  • Cross-product analysis
  • Predictive audiences
  • Advanced permissions
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Where the rubber meets the road

In a Forrester Total Economic Impact™ study commissioned by Amplitude, Forrester found:

217%
Return on investment

A composite organization of interviewees with experience using Amplitude saw 217% ROI with payback in less than 6 months.

$5.34M
Revenue impact

Worth $5.34 million to the composite organization over 3 years.


$2.6M
Operational efficiency and cost savings

Worth $2.6 million to the composite organization over 3 years.

The platform trusted by leading brands

MySwimPro
MySwimPro

MySwimPro increased experiments by 10X, boosting average revenue per user by 70%.

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TicketSwap

TicketSwap brought users back to their site and increased sales funnel completion by 15%.

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Rocket Money

Rocket Money delivered a better experience, expecting to add $10M in revenue annually.

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The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Analyst research

Forrester names Amplitude a Leader and a Customer Favorite

Looking to align product and marketing teams on one powerful self-serve analytics platform? Amplitude delivers. See how we earned 5/5 scores across 21 criteria in The Forrester Wave™: Digital Analytics Solutions, Q3 2025.

Discover more

We have an ecosystem surrounding our platform to help you become an expert in your craft, connect with like-minded peers, and integrate with your favorite technology.

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Partner network

Lean on teams of experts to help you become a disruptor, no matter where you are in your journey.

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Connected stack

Winners are moving beyond “growth hacking” and using integrated technologies to drive growth.

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Amplitude community

Access diverse expertise and documentation to get the most out of your Amplitude investment.

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Best practices

Learn the knowledge, skills, and best practices leading companies use to transform teams and industries.

The Product Benchmark Report
The Product Benchmark Report

Learn the secrets behind how the world’s best products grow—and how your product compares.

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Ultimate Checklist for Better Digital Experiences

Harness your data for holistic customer journeys. Learn five steps to delivering better end-to-end digital experiences.

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Harvard business review
Making the Leap to a Digital-First Enterprise

Learn how global business leaders build a digital-first strategy to increase their competitive advantage.

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Get started with Amplitude