Aditya Vempaty

As the former head of marketing at Amplitude, I had the privilege of hiring and leading a fantastic team of marketers, designers, and content folks to build a marketing engine that resulted in increasing revenues by 400% in 15 months.

Articles by Aditya Vempaty

Perspectives

How iOS 10 Will Change the Future of Apple

Maybe the greatest things about iOS—the opening up of the iPhone ecosystem and the increasing intell...

Aditya Vempaty

Perspectives

Why You Need App Install and Uninstall Metrics

To understand the value of the different customers you’re bringing in, you need to look at your app ...

Aditya Vempaty

Perspectives

How Soon Will People Start Using iOS 10?

What we found suggests that iOS 10 will probably, barring serious technical glitches, be adopted by ...

Aditya Vempaty

Best Practices

8 Ways To Automate Your Analytics with IFTTT and Zapier

IFTTT and Zapier can help turn any manual nightmare into an automated dream.

Aditya Vempaty

Perspectives

Why Instant Apps Are One Of The Best Things To Happen To Mobile

Instant Apps allow you to focus on what matters more: delivering a flawless mobile experience to you...

Aditya Vempaty

Best Practices

5 Data-Driven Email Newsletters That Will Change How You Think About Analytics

Written by entrepreneurs, data scientists, growth marketers and venture capitalists, each one offers...

Aditya Vempaty

Perspectives

Tinder and the Dating App Retention Paradox

Every time Tinder facilitates a successful match and that match leads to a meaningful relationship, ...

Aditya Vempaty

Best Practices

What Pied Piper Should Be Doing To Boost Retention

Here's hoping the Pied Piper team reads our post before it's too late. :)

Aditya Vempaty

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