Platform

AI

Wave
Agents
Amplitude MCP
AI Feedback
Agent Analytics
Early Access Program

Insights

Product Analytics
Marketing Analytics
Session Replay
Heatmaps

Action

Guides and Surveys
Feature Experimentation
Web Experimentation
Feature Management
Activation

Data

Data Governance
Integrations
Security & Privacy
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
B2B
Media
Healthcare
Ecommerce

Use Case

Acquisition
Retention
Monetization

Team

Product
Data
Engineering
Marketing

Size

Startups
Enterprise
Resources

Learn

Blog
Resource Library
Compare
Glossary
Explore Hub

Connect

Community
Events
Customers
Partners

Support & Services

Customer Help Center
Developer Hub
Product Updates
Academy & Training
Customer Success

Tools

Benchmarks
Prompt Library
Templates
Tracking Guides
Maturity Model
Event Taxonomy Generator
Pricing
LoginContact salesGet started

AI

WaveAgentsAmplitude MCPAI FeedbackAgent AnalyticsEarly Access Program

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & Privacy
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketing

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubProduct UpdatesAcademy & TrainingCustomer Success

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity ModelEvent Taxonomy Generator
LoginSign Up
Image of Bethany Mangan
Bethany Mangan

Senior Solutions Engineer, Amplitude

Bethany Mangan is a senior solutions engineer helping corporate businesses bring power to their products. She has a background in economics and data science and is passionate about helping teams build a data-driven culture.

Posts by Bethany

article card image
Read 
Product
Retention as your growth engine part 1: Understand new user activation

Apr 11, 2023

6 min read

article card image
Read 
Product
Retention as your growth engine part 2: Drive engagement and stickiness

Apr 11, 2023

6 min read

article card image
Read 
Product
Retention as your growth engine part 3: Re-engage dormant users

Apr 11, 2023

7 min read

Platform
  • AI Agents
  • Agent Analytics
  • AI Feedback
  • Amplitude MCP
  • Product Analytics
  • Web Analytics
  • Feature Experimentation
  • Feature Management
  • Web Experimentation
  • Session Replay
  • Guides and Surveys
  • Activation
Compare us
  • Adobe
  • Google Analytics
  • Contentsquare
  • Fullstory
  • Heap
  • LaunchDarkly
  • Mixpanel
  • Optimizely
  • Pendo
  • PostHog
Resources
  • Resource Library
  • Blog
  • Agent Prompt Library
  • Product Updates
  • AI Early Access Program
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
  • Free Chart Maker
Partners & Support
  • Status
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Partner Program
  • Partner Directory
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
View markdown
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (LATAM)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2026 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.
Blog
InsightsProductCompanyCustomers
Topics

101

AI

APJ

Acquisition

Adobe Analytics

Agents

Amplify

Amplitude AI

Amplitude Academy

Amplitude Activation

Amplitude Agent Analytics

Amplitude Analytics

Amplitude Audiences

Amplitude Community

Amplitude Feature Experimentation

Amplitude Full Platform

Amplitude Guides and Surveys

Amplitude Heatmaps

Amplitude Made Easy

Amplitude Session Replay

Amplitude Web Experimentation

Amplitude on Amplitude

Analytics

B2B SaaS

Behavioral Analytics

Benchmarks

Churn Analysis

Cohort Analysis

Collaboration

Consolidation

Conversion

Customer Experience

Customer Lifetime Value

Customer Support

DEI

Data

Data Governance

Data Management

Data Tables

Digital Experience Maturity

Digital Native

Digital Transformer

EMEA

Ecommerce

Employee Resource Group

Engagement

Engineering

Event Tracking

Experimentation

Feature Adoption

Financial Services

Funnel Analysis

Getting Started

Global Agent

Google Analytics

Growth

Healthcare

How I Amplitude

Implementation

Integration

Kimi

LATAM

LLM

Life at Amplitude

MCP

Machine Learning

Marketing Analytics

Media and Entertainment

Metrics

Modern Data Series

Monetization

Next Gen Builders

North Star Metric

Open-Weight AI Models

Partnerships

Personalization

Pioneer Awards

Privacy

Product 50

Product Analytics

Product Design

Product Management

Product Releases

Product Strategy

Product-Led Growth

Recap

Retention

Revenue

Startup

Tech Stack

The Ampys

Warehouse-native Amplitude