Inside Amplitude
September 3, 2025
Meet the Team: Eric Metelka, Experimentation Director
Amplitude’s new experimentation leader shares his insights on the present and future of A/B testing and AI.
Paul Morrill
Senior Copywriter, Brand Marketing
Inside Amplitude
September 3, 2025
Meet the Team: Eric Metelka, Experimentation Director
Amplitude’s new experimentation leader shares his insights on the present and future of A/B testing and AI.
Paul Morrill
Senior Copywriter, Brand Marketing
Perspectives
Experimentation Is a Culture, Not a TaskAugust 28, 2025
Perspectives
View allEric Metelka
Director of Product Management, Experimentation
Audrey Xu
Solutions Consultant, Amplitude
Perspectives
Meet the Next Gen Builder: Hannah Calhoon, VP of AI & Head of AI Innovation at IndeedAugust 19, 2025
Brynn Haynam
Sr. Director, Brand Marketing
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Best Practices
View allJulia Dillon
Group Product Marketing Manager, Amplitude
Julia Dillon
Group Product Marketing Manager, Amplitude
Audrey Xu
Solutions Consultant, Amplitude
Featured Collection
Making every marketing dollar count
Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.
Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.
Carmen DeCouto
Manager, Monetization Growth Marketing
Katie Barnett
Director, Product Management, Amplitude
Carmen DeCouto
Manager, Monetization Growth Marketing
Inside Amplitude
View allPaul Morrill
Senior Copywriter, Brand Marketing
Krista Seiden
Principal Product Evangelist
Nithya Rajendran
Principal Product Manager
Customer Stories
View allGlen Moriarty
Founder & CEO of 7 Cups
Sara Baker
Senior Analytics Product Manager, ForeFlight
Conner Sunday
Manager, Customer Marketing & Advocacy
Featured Contributors
Learn about analytics, product, and more from industry experts.
All contributorsKatie Barnett
Director, Product Management, Amplitude
Julia Dillon
Group Product Marketing Manager, Amplitude
Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales
Senior Product Marketing Manager, Amplitude