Amplitude Web Experiment's Rearrange Elements gives marketers a true drag-and-drop user experience
Inside Amplitude
August 27, 2025

Marketers: Test 3X Faster—Now with More Self-Service Capabilities

With a new drag-and-drop editor, ready-made widgets, group cohort targeting, and control variant editing, marketers can run more experiments without waiting for help.

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Nithya Rajendran
Principal Product Manager

Perspectives

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James Evans
Head of AI and Engagement Products, Amplitude
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Phil Burch
Group Product Marketing Manager, Amplitude

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Best Practices

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Julia Dillon
Group Product Marketing Manager, Amplitude
Digital Experience Maturity Assessment
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Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
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Julia Dillon
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude