Inside Amplitude
August 27, 2025
Marketers: Test 3X Faster—Now with More Self-Service Capabilities
With a new drag-and-drop editor, ready-made widgets, group cohort targeting, and control variant editing, marketers can run more experiments without waiting for help.
Nithya Rajendran
Principal Product Manager
Inside Amplitude
August 27, 2025
Marketers: Test 3X Faster—Now with More Self-Service Capabilities
With a new drag-and-drop editor, ready-made widgets, group cohort targeting, and control variant editing, marketers can run more experiments without waiting for help.
Nithya Rajendran
Principal Product Manager
Best Practices
Retention Is the Ultimate Product StrategyAugust 26, 2025
Inside Amplitude
Meet the Team: Chris Yu, VP of ProductAugust 25, 2025
Perspectives
View allPerspectives
Meet the Next Gen Builder: Hannah Calhoon, VP of AI & Head of AI Innovation at IndeedAugust 19, 2025
Brynn Haynam
Sr. Director, Brand Marketing
James Evans
Head of AI and Engagement Products, Amplitude
Phil Burch
Group Product Marketing Manager, Amplitude
Subscribe to the Amplitude blog newsletter
Best Practices
View allJulia Dillon
Group Product Marketing Manager, Amplitude
Julia Dillon
Group Product Marketing Manager, Amplitude
Audrey Xu
Solutions Consultant, Amplitude
Featured Collection
Making every marketing dollar count
Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.
Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.
Carmen DeCouto
Manager, Monetization Growth Marketing
Katie Barnett
Director, Product Management, Amplitude
Carmen DeCouto
Manager, Monetization Growth Marketing
Inside Amplitude
View allNithya Rajendran
Principal Product Manager
Paul Morrill
Senior Copywriter, Brand Marketing
Paul Hultgren
Senior Software Engineer, Amplitude
Customer Stories
View allGlen Moriarty
Founder & CEO of 7 Cups
Sara Baker
Senior Analytics Product Manager, ForeFlight
Conner Sunday
Manager, Customer Marketing & Advocacy
Featured Contributors
Learn about analytics, product, and more from industry experts.
All contributorsKatie Barnett
Director, Product Management, Amplitude
Julia Dillon
Group Product Marketing Manager, Amplitude
Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales
Senior Product Marketing Manager, Amplitude