A toggle switch set to "On", indicating activation of a user
Inside Amplitude
November 24, 2025

Getting Started: Driving Product Engagement by Obsessing Over Activation

Learn how to turn new users into loyal fans by mastering activation and building lasting engagement with Amplitude.

Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Enterprise governance
Inside Amplitude
November 18, 2025
Govern Like an Enterprise, Ship Like a Startup
Luis Romero headshot
Luis Romero
Director of Product Marketing, Amplitude
AI Feedback
Inside Amplitude
November 12, 2025
Amplitude AI Feedback: Finally, Signal That Tells You What to Build
Yana Welinder headshot
Yana Welinder
Head of AI, Amplitude
Leo Jiang talks AI Visibility
Inside Amplitude
November 5, 2025
Amplitude AI Builders: Leo Jiang Discusses AI Visibility
Adam Bonefeste headshot
Adam Bonefeste
Senior Manager, Content Marketing, Amplitude
Employee Spotlight image of Nathan Zhang.
Inside Amplitude
October 31, 2025
Meet the Ampliteer: Nathan Zhang
Brittney Lee headshot
Brittney Lee
Senior Talent Operations Coordinator, Amplitude
AI Visibility card
Inside Amplitude
October 29, 2025
Introducing Amplitude AI Visibility: The New Way to Monitor What AI Says About You
Leo Jiang
Leo Jiang
Head of Engineering, AI Products, Amplitude
Employee Spotlight image of Michael Clair.
Inside Amplitude
October 24, 2025
Meet the Ampliteer: Michael Clair
Brittney Lee headshot
Brittney Lee
Senior Talent Operations Coordinator, Amplitude
Amplitude Guide to Product Metrics
Brian Giori talks MCP
Inside Amplitude
October 22, 2025
Amplitude AI Builders: Brian Giori Discusses MCP
Adam Bonefeste headshot
Adam Bonefeste
Senior Manager, Content Marketing, Amplitude
Amplitude MCP card
Inside Amplitude
October 21, 2025
Introducing Amplitude MCP: Unlock Behavioral Insights Everywhere You Work
Karan Johar
Karan Johar
Software Engineering Manager and Technical Lead, Amplitude
Sliced vegetables going into a blue pot
Inside Amplitude
October 20, 2025
Making Stone Soup: Eval-Driven Development for Analytics With AI
Image of Janaki Vivrekar
Janaki Vivrekar
Software Engineer, Amplitude
Amplitude logo over blue background and AfroTech logo over black background.
Inside Amplitude
October 17, 2025
Amplitude Is Going to AfroTech: Powering the Next Wave of Founders
Headshot of Teaja Smith
Teaja Smith
Experience, Inclusion & Impact Specialist, Amplitude
Meet the Team: Anita Lillie
Inside Amplitude
October 15, 2025
Meet the Team: Anita Lillie, Product Design Leader
Paul Morrill smiles in front of some trees and a fence.
Paul Morrill
Senior Copywriter, Amplitude