At Amplitude, our goal is to provide easy-to-use interactive product analytics, so everyone can find answers to their product questions. In order to provide a great user experience, Amplitude needs to provide these answers quickly. So when one of our customers complained about how long it took to load the event properties dropdown in the Amplitude UI, we started digging into it…
This post is by Tania Yu, one of Amplitude’s amazing summer interns. Check out the full post on our engineering blog to learn about her project detecting outliers and her summer at Amplitude.
I’ve always loved cute things: kittens, Miyazaki films…you name it. So perhaps it shouldn’t come as a surprise that I interned at Amplitude this summer, a company with one of the cutest logos I’ve ever seen.
My first week at Amplitude was, admittedly, a bit of a blur. Within the first couple of days at work, at least 50 of my new coworkers must have approached me with a smile and a “Welcome to Amplitude!” Although my complete inability to match names to faces left me mostly confused, the cheerful chaos allayed any worries I might have held on that front. Between learning about the product and company, starting to implement my first feature, and attending a product event hosted by Amplitude (on my first day, no less), I came to an easy conclusion: people here move fast.
At Amplitude, we pride ourselves in our attention to the customer. Not just in customer success or product management, but also in engineering, where Customer Focus is one of our guiding principles. Every line of code and every decision should ultimately come back to what the customer needs or wants.
When you’re not talking to customers every day, however, this sense of customer-centricity can get dulled. That’s why we’re always looking for ways to reinforce our values and exercise our “customer muscles” as engineers — we want to make sure we’re always thinking beyond the immediate ramifications of what we’re building.
As we discovered at Amplitude’s recent company offsite, one of the best ways to reinforce those values is by playing with Legos.
At Amplitude, we believe first and foremost in providing the best product analytics. We find the right solution for our users and then figure out how to make it happen on the engineering side. This is in contrast to other analytics services or in-house analytics teams that make compromises on data integrity because it’s easier from a technical perspective. But one of the top reasons that people don’t use analytics to make decisions is that they don’t trust the data. And for good reason — those of us building analytics have historically chosen to sacrifice accuracy when it makes systems easier to build. However, we believe that the role of analytics is changing, and that analytics can and needs to be better than that.
Hackathons are a time honored tradition of many tech companies. They’re a time for everyone to break free from their day to day work and innovate. Here at Amplitude, hackathons have been a great way of bypassing the traditional processes of product development to disrupt our own roadmap, as well as an opportunity to foster cross functional teamwork and relationships. We’ve taken to doing a hackathon at the start of every quarter, and are coming hot off of our third with some fresh ideas and ambitious projects.
One of the major challenges that technology startups will face is scaling up effectively and efficiently. As your user base doubles or triples, how do you ensure that your services still run smoothly and deliver the same user experience? How do you maintain performance while being cost-efficient? Here at Amplitude, our customers have tracked more events in the past year than in the first 3 years of our company combined. As we and our customers grow, we need to continue providing the same if not better service across our platform. Previously, we explained how Nova, our distributed query engine, searches through billions of events and answers 95% of queries in less than 3 seconds. In this blog post, we will focus on our data processing pipeline that ingests and prepares event data for Nova, and explain how we stay cost-effective while our event volume multiplies.
In the world of “big data”, businesses that can quickly discover and act upon insights from their users’ events have a decisive advantage. It is no longer sufficient for analytics systems to solely rely on daily batch processing. This is why our new column store, Nova, continues to use a lambda architecture. In addition to a batch layer, this architecture also has a real-time layer that processes event data as they come in, and the real-time layer only needs to maintain the last day’s events. In a previous post, we focused on the batch layer of Nova. Designing the real-time layer to support incremental updates for a column store creates a different set of requirements and challenges. We will discuss our approach in this post.