Category Archives: Growth & Analytics Strategies

core metrics change over top

Should You Adjust Your Core Metrics Over Time?

Should the core metric you defined when you started building the product be the same 1, 3 or 10 years into its lifetime? On one hand, your product might change in the early phases, but its core purpose is probably going to remain consistent. And your users are still those same people who are attracted to that core value.

Or are you asking for trouble when you cling onto your early metrics for too long?

Spoiler: it’s asking for trouble.

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network effect for product growth

How to Harness Network Effect to Grow Your Product

Many of the most successful product companies today rely on ‘network effect’ to drive growth, improve product stickiness, and create barriers to entry for competitors.

Even if you’ve never heard of a network effect, it’s likely you’ve been a part of it. Put simply, network effect is the principle that your product becomes more valuable to the user as more people use it, increasing the likelihood of advocacy and user retention.

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technical-skills-growth-marketer

5 Technical Skills Every Growth Marketer Needs

Growth has come to dominate all conversations that concern developing new products. Marketers, engineers, and product managers are under great pressure to deliver growth. Many have found that the best way to achieve it is to combine skills from all three areas. Enter the Growth Marketer.

No matter whether you see yourself as someone who’s main goal is to deliver growth, or a marketing generalist who’s looking to develop their skill set in order to stay competitive, developing technical skills is important to everyone who wants to grow a product in the Digital Age.

But where do you start? Being able to code and run regression analysis sound great, but developing those skills takes many years to master.

To help you on the journey of becoming more tech savvy, we’ve identified five essential technical skills growth managers need and how you can apply them to deliver on your growth strategies.

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b2b-product-analytics-strategy

Does your Enterprise Have a Clear B2B Product Analytics Strategy?

While there are hundreds of well-written articles cataloguing the latest product growth metrics and frameworks used by Consumer teams, the same can’t be said for Enterprise businesses.

True, we have seen a “consumerization” of Enterprise software over the last decade with the proliferation of freemium SAAS models making Enterprise products more and more like Consumer experiences. We have also seen consensus emerge on biz-ops strategy for B2B business models — from structuring sales contracts for higher ARRs to optimizing inbound and marketing conversion.

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Tinybop-cover

Meet the product team that’s using data to shake up apps for kids

Remember the days when online gaming consisted of terrible design and graphics with heavily pixelated characters? Thankfully, technology has improved and those days are behind us.

Launched in 2012, Tinybop is part of a growing market of educational apps for kids. In an age where tech rules, they’ve adapted to the changing landscape to accommodate how children learn and play. Their slogan says it all: Toys for Tomorrow. Continue reading

exponential growth

What Exponential Growth Really Looks Like (And How to Hit It)

Exponential growth is one of the most powerful forces in nature. Here are three quick stories to prove it:

  1. In 1859, an English farmer named Thomas Austin brought 24 rabbits with him to his new home in Australia. As it turns out, they took quite well to the environment down under. Six years later, there were 22 million rabbits all across the continent.
  2. In 1945, a group of physicists split an atom in the New Mexico desert. When they did, two new atoms split. After that, four atoms split—and eight, and sixteen, and thirty-two, and so on, eventually producing the largest explosion then recorded.
  3. In 2004, a social network invented at Harvard was so popular that everyone who joined invited several of their friends. Not wanting to be alone, they all invited their friends too—and so on. Now there’s more than a billion people using it.

Facebook, the Manhattan Project, and Australia’s rabbit infestation were all driven by this one force. Alternately cute (rabbits!) and terrifying (the nuclear bomb), exponential growth can start from what seems like nothing to create huge explosions and worldwide phenomena.

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