Category Archives: Retention 101

How the Fastest Growing Game In the App Store Retains Its Users

Building a data-driven culture isn’t easy. You need goals, metrics to track your progress, and an understanding of just what constitutes success. An obsession with data has to permeate every level of your organization and guide you in everything you do.

We love talking to our customers about how they’ve done it, and we especially love when we can share their insights with you. This past May, Amplitude Head of Product Justin Bauer spoke with Stefanía Bjarney Ólafsdóttir, Head of Data at Icelandic mobile gaming startup QuizUp.

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They talked about the importance of data, how and why QuizUp wound up using Amplitude, and what challenges they’ve faced on the way to becoming a truly data-driven organization. Check out the full webinar here, or keep reading to learn more!

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Your Biggest User Retention Challenge

With increasing user acquisition costs and rising churn rates, Brian Balfour’s famous words “retention is king” are now more relevant than ever.

The right game plan for growth tackles retention from all different angles. On that note, last week, we teamed up with Appcues and to show you a 360° view of user retention, during a webinar about analytics, product, and email strategies that’ll keep your users coming back. But first, we wanted to find out a bit more about how our webinar attendees were thinking about user retention already.

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We polled over 150 attendees live during the webinar and asked them three key questions:

  • What analytics tools are you using?
  • What methods are you using to drive retention?
  • What is your biggest retention challenge?

Here’s what we found.

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Companies Over-Invest in Acquisition Marketing, Under-Invest in Retention Marketing

This is a guest post by Kat Sherbo, Senior Content Manager at Appboy.

Last month, Amplitude CEO Spenser Skates told us why Companies Overspend on Marketing, Underspend on Product, and explained why that’s a dangerous situation.

Let’s add a bit to the story. Marketing spends, of course, can cover different kinds of initiatives. And retention marketing (as compared to acquisition marketing), is a huge part of the growth equation, right alongside product development.

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Webinar Blog Post

Your Mobile Users Are Just Not That Into You

This is part of our “How to Court Your Mobile Users” series with Prolific Interactive and Branch Metrics.

The best relationships are always a work in progress–whether that’s with your significant other or with your mobile app’s users. But some dates and relationships just don’t work out no matter how much effort you invest in them. What do you do when your mobile users are just not that into you? Sometimes, the only thing you really can do is accept that it’s you, not them. Do the best you can to learn from your mistakes and move on.

Two strategies that you can put in place to learn the most from your churned users are:

  1. Put analytics in place to quantitatively understand user behavior.
  2. Just ask why your users feel the way they do.

“Success consists of going from failure to failure without a loss of enthusiasm.” – Winston Churchill

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Slicing and Dicing Your Retention: Takeaways from Growth Clinic

Last Wednesday we hosted our Growth Clinic: Retain or Die. This was the second iteration of our quarterly Growth Clinics (the first took place back in November of last year), where we bring in industry professionals to share their advice and insights on achieving sustainable growth.

This time, we focused on the most important metric that underlies growth — retention.

Over 200 people joined Naomi Pilosof Ionita and Miguel Dergal of Invoice2Go, Anne Yeung of Square, Julia Lipton of Rise, Fareed Mosavat of Instacart, and Brian Balfour of Hubspot & Sidekick to learn how they think about retention and use it to promote a data-driven culture within their companies.

Couldn’t make it to Growth Clinic: Retain or Die? Here are four key takeaways from the event. For more details, be sure to watch the full videos linked below!
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Companies Overspend on Marketing, Underspend on Product

Nothing exhibits financial promise like a company with a telltale hockey-stick growth graph. Pre-revenue, seed-stage companies, in true lean fashion, launch a minimum viable product and then throw all their resources into acquiring users as fast as they can. Most average-sized tech companies spend around 10-20% of their revenue (or ARR) on marketing and sales — some early SaaS companies can spend up to 120%.

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Deep Linking’s Role in the Mobile Growth Engine

This is a guest post by Rosalia Quam-Wickham, Marketing & Operations, Branch Metrics. 

So you have an amazing idea for an app, but where do you start? How do you make your brainchild into a reality? You’ve heard about “deep linking,” but what actually is it and why does it matter in the mobile app world? Well we’re here to teach you the basics, so let’s get down to it.

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