Inside Amplitude
September 2, 2025
Why I’m Excited to Join Amplitude as Principal Product Evangelist
A unified platform is how modern teams move—I’m ready to amplify that story.
Krista Seiden
Principal Product Evangelist
Inside Amplitude
September 2, 2025
Why I’m Excited to Join Amplitude as Principal Product Evangelist
A unified platform is how modern teams move—I’m ready to amplify that story.
Krista Seiden
Principal Product Evangelist
Perspectives
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Retention Is the Ultimate Product StrategyAugust 26, 2025
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Best Practices
View allJulia Dillon
Group Product Marketing Manager, Amplitude
Julia Dillon
Group Product Marketing Manager, Amplitude
Audrey Xu
Solutions Consultant, Amplitude
Featured Collection
Making every marketing dollar count
Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.
Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.
Carmen DeCouto
Manager, Monetization Growth Marketing
Katie Barnett
Director, Product Management, Amplitude
Carmen DeCouto
Manager, Monetization Growth Marketing
Inside Amplitude
View allKrista Seiden
Principal Product Evangelist
Nithya Rajendran
Principal Product Manager
Paul Morrill
Senior Copywriter, Brand Marketing
Customer Stories
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Founder & CEO of 7 Cups
Sara Baker
Senior Analytics Product Manager, ForeFlight
Conner Sunday
Manager, Customer Marketing & Advocacy
Featured Contributors
Learn about analytics, product, and more from industry experts.
All contributorsKatie Barnett
Director, Product Management, Amplitude
Julia Dillon
Group Product Marketing Manager, Amplitude
Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales
Senior Product Marketing Manager, Amplitude