A disorderly stack of shapes compared to an orderly stack, suggesting the difference between building and buying experimentation platforms.
Perspectives
August 28, 2025

The Evolving Landscape of Experimentation Tooling: Build vs. Buy

Why the industry has changed to more broadly embrace vendor solutions—and why that's a good thing for innovation.

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Eric Metelka
Director of Product Management, Experimentation

Perspectives

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Eric Metelka
Director of Product Management, Experimentation
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Audrey Xu
Solutions Consultant, Amplitude

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Julia Dillon
Group Product Marketing Manager, Amplitude
Digital Experience Maturity Assessment
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Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
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Julia Dillon
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude