Best Practices
July 22, 2025
Why Leading Brands Are Rethinking Analytics—Without Ditching Adobe
By complementing their Adobe stack with Amplitude, enterprises unlock self-serve insights and allow more teams to optimize the full customer journey.
Phil Burch
Group Product Marketing Manager, Amplitude
Best Practices
July 22, 2025
Why Leading Brands Are Rethinking Analytics—Without Ditching Adobe
By complementing their Adobe stack with Amplitude, enterprises unlock self-serve insights and allow more teams to optimize the full customer journey.
Phil Burch
Group Product Marketing Manager, Amplitude
Perspectives
View allPerspectives
From One To Many: How AI Agents Are Turning Individual Contributors into Team LeadsJuly 22, 2025
James Evans
Head of AI and Engagement Products, Amplitude
Perspectives
Meet the Next Gen Builder: April Underwood, Managing Director and Co-Founder, Adverb VenturesJuly 22, 2025
Brynn Haynam
Sr. Director, Brand Marketing
Perspectives
How Digital Marketing Teams Can Use Experimentation to Work Like Data TeamsJuly 16, 2025
Audrey Xu
Solutions Consultant, Amplitude
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Best Practices
View allPhil Burch
Group Product Marketing Manager, Amplitude
David Wang
Senior Product and Privacy Counsel
Julia Dillon
Group Product Marketing Manager, Amplitude
Featured Collection
Making every marketing dollar count
Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.
Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.
Carmen DeCouto
Manager, Monetization Growth Marketing
Katie Barnett
Director, Product Management, Amplitude
Carmen DeCouto
Manager, Monetization Growth Marketing
Inside Amplitude
View allInside Amplitude
Amplitude AI Agents: Now in the New AWS Marketplace AI Agents & Tools CategoryJuly 16, 2025
Luis Romero
Director of Product Marketing
Brittney Lee
Talent Operations Coordinator, Amplitude
Francois Ajenstat
Chief Product Officer, Amplitude
Customer Stories
View allSara Baker
Senior Analytics Product Manager, ForeFlight
Conner Sunday
Manager, Customer Marketing & Advocacy
Customer Stories
Webinar Recap: From Guesswork to Growth—How to Build a Data-Informed BusinessJune 9, 2025
Artur Bielaczyk
Product Analytics Lead
Featured Contributors
Learn about analytics, product, and more from industry experts.
All contributorsKatie Barnett
Director, Product Management, Amplitude
Julia Dillon
Group Product Marketing Manager, Amplitude
Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales
Senior Product Marketing Manager, Amplitude