product development process like mountain climbing

Why Wistia Turned its Company into a Mountain-Climbing Team

Maintaining your agility while simultaneously making the product development process predictable is one of the biggest challenges any product leader faces.

It was about a year ago that we realized:

  • we were failing at this, and
  • our laissez-faire, do-what-you-will take on project management was the culprit.

This was hard for us to accept because our lack of rigid project management was exactly what had allowed us to build a great product in the first place. As time went on and both our team and product grew, the project management philosophy that once propelled us ahead had begun to slow us down.

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October Product Update blog post

October Product Update: Amplitude SQL, Public Dashboard Links and More

Happy October! In this product update, you will find information on:

  • New Features
    • 45-Day Free Trial of Amplitude SQL
    • Dashboards: Public Links
    • Paste CSVs in Dropdowns and Select All
    • Event Volume Quota Metrics
    • Behavioral Cohorts: Property Sum
    • Event Segmentation: Outlier Detection
  • Feature Improvements
    • Event Segmentation: Configurable Period-over-Period
    • Engagement Matrix: Where and Group By Filters
    • Improved Save Chart UX
  • SDK Updates
  • Resources
    • Product Analytics Playbook: Mastering Retention
    • Amplitude Online Seminar Series

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building-product-team-Product-Innovator

Building a Product Team from the Inside Out

It’s easy to see hiring as a cure to many scaling ills.

Most organizations that start hiring to build out the product team have not exhausted the potential on their current team. They’re missing a huge opportunity right in front of them. Growing your team from within is harder and requires more effort, but I believe it also helps you build a fundamentally stronger team in the long-run.

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amplitude taxonomy instrumentation

The Foundation for Great Analytics is a Great Taxonomy

Behind every great piece of user behavior analysis is a great event taxonomy – the collection of events and properties you use to define actions your users can take within your product. Think of the event taxonomy as the foundation for all future analysis you’ll do with your analytics platform. It’s crucial to get right. And from what we’ve learned working with thousands of customers, instrumenting and maintaining a clean and consistent taxonomy is also one of the most challenging steps to successfully leveraging a product analytics tool. Continue reading

Amplitude enterprise product analytics

Launching Four New Product Offerings 🎉

What Amplitude’s Product Team has been up to these last 6 months

At Amplitude, we believe that we are entering the dawn of a new era; an era where rapid product innovation is the single most important driver of success for every company. We call this the product-led era, and to win in this era you must be obsessed about your customer’s pain and decentralize decision making to ship great products fast. For Amplitude’s product team, it also means helping our customers innovate faster.

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Recruiting Pipeline Diversity - Blog

Improving Diversity in our Recruiting Pipeline

As we discussed in our last blog post about Diversity & Inclusion at Amplitude, for the first half of 2017 the D&I team decided to focus on 4 core areas: measure the impact of projects by setting quantitative goals for success; recruit from a diverse candidate pool; enable employees through improved processes around hiring, promotion, etc.; and cultivate a more inclusive culture through both internal and external events. Continue reading