This is a guest post from Suneet Bhatt, the former Chief Growth Officer at HelpScout and VP of Marketing at Chartbeat.
When Charles Dickens penned the introduction to A Tale of Two Cities, he did not know he was also describing the relationship between Product and Marketing at nearly every startup I’ve come across…
At Amplitude, our goal is to provide easy-to-use interactive product analytics, so everyone can find answers to their product questions. In order to provide a great user experience, Amplitude needs to provide these answers quickly. So when one of our customers complained about how long it took to load the event properties dropdown in the Amplitude UI, we started digging into it…
Read about how we improved slow query performance by 50x on our Engineering Blog.
How do you build and scale a sales team as a technical founder? This is a tough and awesome question. It’s one of the many I discussed on a recent episode of the SaaStr podcast produced by Harry Stebbings and Jason Lemkin. Check out the episode on Soundcloud or iTunes.
I hate the term “influencer.”
In tech, you can often find “influencers” talking about various new developments on TechCrunch and Fortune, while other people (who are actually the best at what they do) are in the trenches, working.
Nisha Dwivedi joined Amplitude for the people and stayed for the learning. She leads the Sales Engineering team here. We talked with Nisha about how she got into sales engineering, how the role is evolving industry-wide to be more inclusive of women, and why investing in diversity and inclusion matter.
Please meet the Ampliteer, Nisha Dwivedi…
We live in a new global reality where we compete with everyone, from everywhere — for everything. This is especially true for internet based services and SaaS companies, where there are few barriers to entry if you have a laptop, internet connection and know how to code. Tech companies aiming to scale fast require strategies and solutions to quickly expand into and serve new markets while avoiding the many pitfalls that come with building out an international presence.