Playbook 4

How To Audit Your Analytics

This article is a preview from our upcoming Retention Playbook. Retention is the one metric that matters for sustainable growth. The Retention Playbook is a comprehensive guide to understanding user retention that provides a novel framework for analyzing retention at every stage of the user journey. You can find other excerpts from the Playbook here.

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There’s an old carpenter’s saying—“Measure twice, cut once.” If you aren’t careful when you’re building a house, the walls will be crooked. You’ll bump into doorways you cut just a little too narrow, and you’ll notice your ceilings are just a little sloped. It may work for a little while—but then your house will fall down.

If the instruments you use for analytics and retention analysis aren’t calibrated, then your data won’t just be a little crooked—you’re going to get misleading results totally at odds with how people really use your app.

Before you can dive into your retention analysis, you need to do a full-scale audit of all your current metrics, plan out each discrete event you’re going to track, and make sure your analytics goals are aligned with your business objectives.

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How Slack Can Become an OS

Here’s What Slack Needs to Do to Become an Operating System

The future of Slack, messaging app and reportedly the fastest growing business app of all time, has long been the subject of intense speculation. After Microsoft nixed plans to acquire the now-$3.8 billion company, analysts weighed in to predict that Slack would reinvent everything from online documents to Facebook.

At a Friday press conference, however, Slack CEO Stewart Butterfield put the rumors to rest, offering up the clearest statement we’ve heard from Slack about what the high-flying company wants to be next.

The future of Slack, he said, is to become the “browser and the command line for the enterprise”—in other words, a whole new operating system just for businesses.

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Playbook 3

When Should You Start Thinking About Retention?

This article is a preview from our upcoming Retention Playbook. Retention is the one metric that matters for sustainable growth. The Retention Playbook is a comprehensive guide to understanding user retention that provides a novel framework for analyzing retention at every stage of the user journey. You can find other excerpts from the Playbook here.

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When should you start thinking about retention?

A common misconception about retention is that it only matters after your company is past a certain stage of growth. That’s not true.

Once you have some amount of users coming back to your product on a regular basis, you have enough information to begin optimizing for retention.

The way that you approach your retention may change over time as you grow; what won’t change is the fact that only companies that constantly improve their retention rates can win.

Let’s look at how retention analysis can benefit companies at all stages of growth.

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Onboarding With The IKEA Effect: How To Use UX Friction To Build Retention

The conventional approach to UX says you should always make it as easy as possible for people to use your app. Don’t make people think. Don’t distract them.

Your app is auditioning for your users’ time. You’re competing with a human attention span that’s been reduced to approximately eight seconds. You’re trying to introduce new information to people whose short-term memory can only hold seven thoughts—plus or minus two—at any given time. If you want to retain users, you need to get into their head and get in quickly.

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The problem with this point of view is that it only helps you get more users—it doesn’t help you retain them.

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Playbook 2

3 Ways To Measure User Retention

This article is a preview from our upcoming Retention Playbook. Retention is the one metric that matters for sustainable growth. The Retention Playbook is a comprehensive guide to understanding user retention that provides a novel framework for analyzing retention at every stage of the user journey. You can find our first post from the Playbook here.

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Retention impacts every important business metric that you (and your investors) care about—active user count, engagement, customer lifetime value, payback period, and more. A business that retains its users increases its revenue and becomes profitable faster than one that does not. And yet, as we mentioned in our first Playbook post, keeping users engrossed in your app is no small task.

It’s especially daunting when you realize that you’re not just competing with other apps in your space—you’re competing with apathy. You’re competing with inattention. There are too many apps out there for anyone to wait patiently for yours to deliver value.

Even the best apps are going to lose the majority of their users in just a few days, but if you make user retention your team’s primary growth focus, you can totally change the trajectory of your company.

To cut through the static and distractions, you need to quickly deliver an experience that users want to return to again and again. There’s no better tool for doing so than analytics. As the old maxim goes, “what gets measured gets done.”

Let’s start with how we measure our retention.

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8 ways to Automate your Analytics

8 Ways To Automate Your Analytics

At QuizUp, an Amplitude customer and the company that put out the fastest growing App Store game of all time, any analytical task taking more than 15 minutes out of someone’s day was automated with ruthless efficiency.

With the help of IFTTT (If This Then That) and Zapier you can do the same for all repetitive tasks at your company, without the need for any coding. Automation is critical not just for raising efficiency, but also to prevent information and tasks from slipping through the cracks.

While we want you to be doing all of your analytics within Amplitude, we know other tasks need to be done away from our platform. From emailing reports to collecting data or tracking competitors, IFTTT and Zapier can help turn any manual nightmare into an automated dream.

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Playbook 1

Why You Need A Mobile Analytics Playbook

This article comes paraphrased from our upcoming Retention Playbook. Retention is the one metric that matters for sustainable growth. As such, the Retention Playbook will serve as a comprehensive guide to understanding user retention, as well as provide a novel framework for analyzing retention at every stage of the user journey. 

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When it comes to growth, retention is king.

Without good retention, your app’s like a leaky bucket—you can pour in as many users as you like and wind up with nothing.

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An app with good acquisition but bad retention may grow quickly at first, but it will hit a plateau. Then it’s just a matter of time before you’ve churned through all the people in your market—and the slow, painful decline begins.

It’s excruciating to watch happen, and because building a successful app has never been harder, it’s become an all too common result.

Retention is not sexy the way marketing, advertising, and other means of user acquisition are sexy, but even the most clever growth hack will ultimately leave you high and dry if your product can’t retain its users. You’re competing to chart in the App Store and grab the attention of your potential users—and the competition’s never been tougher.

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