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The Amplitude Guide to Building a Successful Customer Retention Strategy
Best Practices
March 31, 2025

The Amplitude Guide to Building a Successful Customer Retention Strategy

Successful companies keep their hard-won customers around. Here’s how to start a retention program from scratch or improve your existing retention efforts.

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Michele Morales
Senior Product Marketing Manager, Amplitude
Customer Stories
March 27, 2025
How Carwow Went Full Throttle and Increased Data Content Consumption by 97%
Perspectives
March 27, 2025
The Data Disconnect: How Australian Businesses Can Move Beyond Gut Instinct
Perspectives
March 25, 2025
How Top Brands Use Data to Deliver Unmatched Customer Experiences
Inside Amplitude
March 19, 2025
Refine Experiences Faster with Session Replay Everywhere

Perspectives

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Perspectives
March 27, 2025
The Data Disconnect: How Australian Businesses Can Move Beyond Gut Instinct
Mark Drasutis
Mark Drasutis
Head of Value, Asia Pacific and Japan
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Perspectives
March 25, 2025
How Top Brands Use Data to Deliver Unmatched Customer Experiences
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Michele Morales
Senior Product Marketing Manager, Amplitude
Technology readiness
Perspectives
March 11, 2025
Digital Experience Maturity: A Checklist for Developing Technology Readiness
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Jenna Elliott
Vice President of Global Customer Success, Amplitude

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Best Practices

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The Amplitude Guide to Building a Successful Customer Retention Strategy
Best Practices
March 31, 2025
The Amplitude Guide to Building a Successful Customer Retention Strategy
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Digital Experience Maturity Assessment
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Best Practices
February 27, 2025
3 Ways Amplitude Helps Data Scientists Achieve More, Faster
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Jennifer Rudin
Senior Data Strategist, Amplitude
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Best Practices
February 4, 2025
How Data Quality Impacts Analysts—& What You Can Do to Improve It
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Featured Collection

Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

product-led growth
Best Practices
March 25, 2022
What Is Product-Led Growth? Strategy, Metrics, & Examples
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Mallory Busch
Product Marketer, dbt Labs
3 PLG Perspectives
Perspectives
January 18, 2023
3 Perspectives on How to Benefit from Product-Led Growth
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John Cutler
Former Product Evangelist, Amplitude
Product-Led Growth Tactics Across the Customer Journey
Perspectives
April 18, 2023
Product-Led Growth Tactics Across the Customer Journey
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Ibrahim Bashir
Executive Coach, Haus

Inside Amplitude

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Session Replay integrated with Analytics, Experimentation, Surveys, and more
Inside Amplitude
March 19, 2025
Refine Experiences Faster with Session Replay Everywhere
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Weston Clarke
Director, Product Management, Amplitude
HBR Report: Moving Up the Digital Experience Maturity Curve
Session Replay for mobile applications
Inside Amplitude
March 19, 2025
Introducing Session Replay for Mobile Applications
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Weston Clarke
Director, Product Management, Amplitude
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Inside Amplitude
March 17, 2025
Amplitude Founders’ Award Winner: Brian Giori
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Brittney Lee
Talent Operations Coordinator, Amplitude

Customer Stories

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Customer Stories
March 27, 2025
How Carwow Went Full Throttle and Increased Data Content Consumption by 97%
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Andy Marnoch
Senior Product Analyst at Carwow
Augie Founder Jeremy Toeman smiles with plant life in the background
Customer Stories
March 18, 2025
How Augie Overcame 5 Major Startup Obstacles
Jeremy Toeman, Founder, Augie Studio
Jeremy Toeman
Founder, Augie Studio
The North Star Playbook
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Customer Stories
March 14, 2025
Five Ways the Square Lifecycle Team Uses Cohorts
Anas Farah smiles kindly.
Anas Farah
Business Intelligence Analyst - Lifecycle Marketing Data Science
Featured Contributors

Learn about analytics, product, and more from industry experts.

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Julia Dillon
Group Product Marketing Manager, Amplitude
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Phil Burch
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude