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Perspectives
September 10, 2025

AI in Japan: Marketers Are Unlocking Efficiency, Results, and Career Growth

A survey of 500 Japanese marketers reveals how teams are benefiting from AI

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Kaori Nieda
Country Manager for Japan, Amplitude

Perspectives

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Eric Metelka
Director of Product Management, Experimentation
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation

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Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
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Julia Dillon
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude