Market dynamics prove that experimentation is fundamental to driving growth in the age of AI
Perspectives
September 12, 2025

AI Just Raised the Bar on Experimentation

Market dynamics prove that experimentation is fundamental to driving growth in the age of AI.

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Eric Metelka
Director of Product Management, Experimentation

Perspectives

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Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation

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Michele Morales
Senior Product Marketing Manager, Amplitude
The Product Benchmark Report
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Julia Dillon
Group Product Marketing Manager, Amplitude
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Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
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Julia Dillon
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude