Today, upstarts compete with incumbents not on the basis of distribution or marketing spend but product and the customer experience. The companies that win are the ones that build the best products—that can out-execute everyone around them solely on the basis of the customer experience they create.
You cannot talk about marketing in the 21st century without mentioning HubSpot (NYSE: HUBS). The Boston-based enterprise defined the marketing strategy that has become table stakes for any company: ‘inbound marketing.’ Today, more than 30,000 businesses use HubSpot’s suite of marketing and sales software products. Continue reading
When Ashley Carroll joined Social Capital, a Palo Alto based venture capital firm, she didn’t aspire to become an investor. Hailing from a tenured career in product management, she was just super passionate about working with startups. “I had become pretty active as a mentor and advisor to various startups and really enjoyed it! It was a nights and weekends hobby, but then I realized that helping entrepreneurs was a lot of what a good investor’s day-to-day entails.”
Interview with Ellie Powers, Group Product Manager, Android and Google Play
Saying “no” is a highly revered skill in business. As the thinking goes, the ability to say “no” demonstrates your value on prioritization and focus. Ellie Powers, a tenured product manager with 13 years of product management experience in three countries under her belt, sees things a bit differently when it comes to building products.
Every day, thousands of people around the world visit Change.org to do a simple act that has the possibility to change the world: sign their name or start a petition. Anyone can come to Change.org to start a digital petition and use the platform’s reach of 100 million users to garner support and signatures. A privately owned company based in San Francisco, Change. org’s 200+ employees in 18 offices around the world are working to connect people across geographic and cultural borders to support causes they care about.
Access to reliable product analytics is an important part of this mission. In 2016, Change. org made the switch to Amplitude for product analytics in order to make data more widely available and digestible to their global teams. Even in the early stages of adoption, the team says “the impact has been huge.”
When we learn to read, we learn the letters of the alphabet and their sounds before making our first attempts to sound out full words. Eventually, these words string together to become sentences, and it’s at this point that the story behind the words becomes articulate.
The process of becoming data literate isn’t that different. You start by learning data points and the meaning behind each one before turning to the metrics they support. These metrics, much like individual words, don’t tell you much until to start to string them together to expose the story behind the data. Therein lies the essence of data literacy: having the ability to extract meaning from data.
As a 100 year old company, how do you reinvent and transform yourself to stay relevant in the digital world? Yellow Pages (YP) has been answering this for years. The company that was once synonymous with print directories is now much, much more than that. Visit yp.ca and you’ll see a sleek search bar, colorful buttons to download a Yellow Pages-built dining, shopping or real estate app. You’ll see the result of their complete digital transformation.
But that’s just the front-end.