Only two years old, letgo is already the biggest and fastest growing app to buy and sell locally in the US and other countries with over 75 million downloads, 200 million listings and 3 billion messages sent in its first two years. Its team moves quickly, so they needed a tool that could keep up with their rigorous A/B testing and analysis.
Investing in a new product is a risk. How do you prove it will be successful? How do you measure ‘success’ in the first place? These are just some of the questions the Workplace Analytics team has grappled with as it establishes itself within the Office 365 brand.
Today, upstarts compete with incumbents not on the basis of distribution or marketing spend but product and the customer experience. The companies that win are the ones that build the best products—that can out-execute everyone around them solely on the basis of the customer experience they create.
You cannot talk about marketing in the 21st century without mentioning HubSpot (NYSE: HUBS). The Boston-based enterprise defined the marketing strategy that has become table stakes for any company: ‘inbound marketing.’ Today, more than 30,000 businesses use HubSpot’s suite of marketing and sales software products. Continue reading
When Ashley Carroll joined Social Capital, a Palo Alto based venture capital firm, she didn’t aspire to become an investor. Hailing from a tenured career in product management, she was just super passionate about working with startups. “I had become pretty active as a mentor and advisor to various startups and really enjoyed it! It was a nights and weekends hobby, but then I realized that helping entrepreneurs was a lot of what a good investor’s day-to-day entails.”
Interview with Ellie Powers, Group Product Manager, Android and Google Play
Saying “no” is a highly revered skill in business. As the thinking goes, the ability to say “no” demonstrates your value on prioritization and focus. Ellie Powers, a tenured product manager with 13 years of product management experience in three countries under her belt, sees things a bit differently when it comes to building products.
Every day, thousands of people around the world visit Change.org to do a simple act that has the possibility to change the world: sign their name or start a petition. Anyone can come to Change.org to start a digital petition and use the platform’s reach of 100 million users to garner support and signatures. A privately owned company based in San Francisco, Change. org’s 200+ employees in 18 offices around the world are working to connect people across geographic and cultural borders to support causes they care about.
Access to reliable product analytics is an important part of this mission. In 2016, Change. org made the switch to Amplitude for product analytics in order to make data more widely available and digestible to their global teams. Even in the early stages of adoption, the team says “the impact has been huge.”