Author Archives: Spenser Skates

Spenser Skates

About Spenser Skates

Spenser is the CEO and Co-founder of Amplitude. He experienced the need for a better product analytics solution firsthand while developing Sonalight, a text-to-voice app. Out of that need, Spenser created Amplitude so that everyone can learn from user behavior to build better products.

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The Future of Analytics

10 Million Events a month. Completely Free.

Analytics is often the single largest infrastructure expense for a company[1][2][3].

We’ve been taught to pay for analytics linearly by data volume: see here, here, and here. This is bad for product managers and bad for analytics culture. Paying by event volume discourages you from tracking everything you want to. You’re effectively performing a cost benefit analysis with every event you instrument. Continue reading