There’s a lot of talk about the importance of creating a data-driven culture. I always read about how important it is to set up your analytics infrastructure properly and get your entire company using it. It’s great that so many companies have access to data – but how are they actually getting value from it? Continue reading
10 Million Events a month. Completely Free.
We’ve been taught to pay for analytics linearly by data volume: see here, here, and here. This is bad for product managers and bad for analytics culture. Paying by event volume discourages you from tracking everything you want to. You’re effectively performing a cost benefit analysis with every event you instrument. Continue reading
Analytics and the inaccuracy of phone-reported timestamps
When your analytics code runs on tens of millions of phones, strange things can happen.