Avito, located in Morocco, has a website and mobile app for posting classified ads, enabling people to buy and sell online—anything from electronics, to cars, to houses. Avito is part of Schibsted, an international media group with employees in over 30 countries aiming to be a global leader in online marketplaces, growth, and media.
Avito was seeing sustained growth and engagement, but Youssef El Ghourfi, Avito’s growth manager, had a problem: it was difficult to answer questions about their users. Even simple questions, like “which category is the most active in our app?” took 1–2 weeks to answer.
Any product manager or marketer with a question had to send a request to the data team and then wait for queries to be written, data collection, and QA before getting an answer. Youssef thought it should be much simpler—anyone at Avito should be able to look up data and get answers themselves.
LogMeIn is a cloud software company that simplifies how people connect to each other and the world around them. With millions of users worldwide, their products include LastPass®, a password-management solution for individuals and businesses; traditional remote access solutions, LogMeIn Pro™ and LogMeIn Central™; join.me®, a popular online collaboration tool; and customer engagement tools, BoldChat® and LogMeIn Rescue®.
Mike Murray was brought onto the LogMeIn team to manage product analytics for LastPass, LogMeIn Pro and Central. As a Business Intelligence Systems Analyst focusing on growth, his job is to standardize tracking and make sure the team is effectively leveraging data in the right places. To save the company time and resources, Mike recommended LogMeIn use a third-party analytics tool that would make it easy to keep track of product usage and engagement metrics.
Calm is a simple mindfulness meditation app that brings clarity and peace of mind to their users. With a solid user base on iOS and Android, Calm needed to understand how current features were driving retention and what they could do to improve it. They worked with Amplitude to analyze their user behavior data and discover ways to potentially improve Calm’s retention.
I want to take a moment to personally thank you, our current customers, for choosing Amplitude as your source of behavioral analytics.
Since raising our Series A just nine months ago, we’ve faced phenomenal growth.
- We’ve gone from tracking 25 billion to 60+ billion events per month
- We have 150+ enterprise customers, including Instacart, Square, LogMeIn, and Thumbtack
Instacart is an on-demand service that delivers groceries in as little as an hour from local stores. Users can place orders on the website, iOS, or Android app. With these different user experiences, and many users moving between platforms, Instacart needed cross-platform tracking for measuring and understanding user behavior across web, mobile web, and native mobile apps.
A couple months back, Allison Harper, who leads marketing at Smartly, noticed a strange spike in traffic that was showing up in her Amplitude dashboards, but not in Google Analytics. We sat down with Allison to hear how she solved the mystery (and saved her company thousands of dollars) with the help of analytics, and to learn how she and the rest of the Smartly team leverage analytics in their day-to-day work. Continue reading
Priime is a photo editing app fresh out of Y Combinator’s Winter 2015 batch. We recently got the chance to ask Arthur Chang, the CEO and cofounder of Priime, about the importance of analytics for an early-stage startup gaining user traction.
“Amplitude is saving our company metrics by providing so many events, and I can’t imagine being able to run Priime without it. As a fellow YC company, a thousand thanks for making a product so accessible and useful for early-stage companies.” – Arthur Chang, CEO and Founder, Priime