Category Archives: Mobile Trends

Analytics in 2015: A Year in Review

This past year has been an exciting one for mobile analytics. More and more people are recognizing the value of using simple, self-service analytics platforms, as demonstrated by the hundreds of millions in capital that such companies have raised this year alone.

Many of these companies added integrations and features to make their service a “one-stop shop” for analytics, with predictive features being the most popular. And the app analytics space is expanding; huge companies like Facebook, Yahoo!, and Apple rolled out with their own app analytics this year.

Here are some of 2015’s most important highlights from the analytics space via Infographic:

year-in-analytics-2015

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The Wild World of Mobile

This post is by Bryan Parman, a Director of Business Development here at Amplitude. He originally published this on his own blog, In a Mobile World. We’ll be sharing more of his posts in the coming weeks!

Never in the history of technology have we seen a rise so swift and widespread as we have with mobile. There are now a total of 3.6 billion unique mobile subscribers. This means more than half of the world’s population is on mobile, up from just one in five 10 years ago. Continue reading

The 3 axes of mobile growth

I don’t even check e-mail on my computer anymore.” While such a statement might seem typical of today’s high-powered executive, this remark was uttered by my college roommate in 2009. She was sprawled on the couch, intently tapping away on her fancy new iPhone 3G (of which I, still using T9 to send text messages on my dumb-phone, was incredibly jealous). 

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