Category Archives: Product Development


How to write good product docs

Can you imagine a more exciting topic? Me neither. 

“Documentation” gets a bad rap. It’s a dirty word — especially at tech startups where it seems to go against every grain in our rebellious, “move fast and break things” brains. Documentation, we say to ourselves, is for historians. Everyone on my team is already aligned, we tell ourselves, so why waste time on writing it down.

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Good Product Team/Bad Product Team

As VP of Product at Amplitude, I get the opportunity to work with hundreds of different products teams every year — ranging from startups with only a handful of engineers to large enterprises with thousands of PMs. Each of them works with Amplitude because they believe we will help them build a better product

But this naturally raises a simple question: why do companies need help building better products?

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Airtable’s Chief Product Officer on Building Products that Amplify Our Creative Potential

We’re thrilled to feature this guest post from Andrew Ofstad, Chief Product Officer at Airtable.

Humans are preternaturally skilled at amplifying their inherent abilities through tools. We chisel rocks, we ride bicycles, we use computers.

Most products out there today, however, aren’t working to expand or amplify the range of our abilities or creative potential. They’re providing convenience. They’re allowing you to do the same things you were doing before with greater ease: Continue reading