Category Archives: Product Development

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From Product Manager to Partner: An Interview with Ashley Carroll

Join us for DATAfest on Monday June 12 in San Francisco to kick off Mind the Product and hear Ashley Carroll and a panel of other product leaders discuss how to bring data into product development.

When Ashley Carroll joined Social Capital, a Palo Alto based venture capital firm, she didn’t aspire to become an investor. Hailing from a tenured career in product management, she was just super passionate about working with startups. “I had become pretty active as a mentor and advisor to various startups and really enjoyed it! It was a nights and weekends hobby, but then I realized that helping entrepreneurs was a lot of what a good investor’s day-to-day entails.” Continue reading

Interview with Ellie Powers

What Improv Can Teach Product Managers

Interview with Ellie Powers, Group Product Manager, Android and Google Play

Join us at the Great American Music Hall in San Francisco on June 12th for DATAfest, the official reception for Mind the Product San Francisco and see Ellie’s presentation about what improv taught her about product management. RSVP here.

Saying “no” is a highly revered skill in business. As the thinking goes, the ability to say “no” demonstrates your value on prioritization and focus. Ellie Powers, a tenured product manager with 13 years of product management experience in three countries under her belt, sees things a bit differently when it comes to building products.

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how to hire a product analyst

How to Hire a Product Analyst

The six things you need from a great product data scientist and how to find them  

Product Analytics is one of the most high leverage roles in a company that’s investing in software development. Having millions of touch points with your customers gives you a plethora of opportunities to learn from mistakes faster and build the conviction to take moonshots. However, most companies simply don’t have enough data literacy on their team to interpret the data available to them. This often leads to situations where product managers make decisions based on convenient anecdotes or become too paralyzed to take risks.

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marketing-analytics-to-build-products

How Great Product Companies are Transforming their Analytics Stack

The world of product development is changing rapidly. Twenty years ago, “online” was a new acquisition channel. But today, online is the product. And all companies are turning into digital product businesses.

However, the fact that software is eating the world shouldn’t be surprising to anyone reading this. But how quickly it’s happening might be: over half of all Fortune 500 companies since 2000 no longer exist.

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Mental models for building better products

The 9 Mental Models You Need to Build Better Products

Mental models are frameworks we use to make decisions, explain things, or think about the world. We use them subconsciously and many have become reflexive to our everyday lives. If you’ve ever made a pros/cons list, considered the opportunity cost of a situation or taken an action based on FOMO, you’ve applied a mental model.

We’ve written about confirmation bias, an important one for product managers to keep watch for, yet there are hundreds of less commonly applied mental models we can use to deliberately frame our thought processes. When you apply mental models as a deliberate thought tool, not just a reflex, they can help you explore illuminating paths to better decisions.

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The Role of Growth in Mobile Product Development

The Role of Growth in Mobile Product Development

This is a guest post from Al Harnisch from Prolific Interactive, an Amplitude Solutions Partner.

As the native mobile space matures, the biggest app-related issue brands face has shifted from UX and backend infrastructure to growth and monetization. Brands are learning that launching a proper native app is a great first step, but only a starting point. There’s so much more road to travel, much more product development needed, and this is where brands often get tripped up.

For a native app to drive sustainable value for a company, growth techniques must be top-of-mind for the product team from day one. If you wait until launch to invite marketing into the conversation then you’re already months behind, and the executives are impatiently waiting to see their mobile ROI. This post explains how to incorporate growth thinking and action into each major phase of product development.

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