Category Archives: Product Updates

March 2017 Product Update

Release Notes: March

We’re excited to announce new features and improvements since our February product update. You’ll find major improvements and information on:

  • UI/UX
    • Change projects directly from chart view
    • Search in data tables
    • Tooltips on dropdowns
    • Redesigned charts on dashboards
  • Features Improvements:
    • Funnels
    • Event Segmentation
    • Behavioral Cohorts
  • New ability to delete event types
  • Customize the ‘[Amplitude] New User’ definition (Beta)
  • Resources
    • Product Analytics Playbook: Mastering Retention
    • Webinar Series
  • SDK Updates

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Release Notes: February

With the Amplitude 2.0, Personas, and Lifecycle releases last month, our Product Development team is focused on improving the user experience even further with new functionalities and enhanced interface controls.

Today’s Product Update is longer than usual, and we’re excited to announce the improvements we’ve pushed in the past month! Continue reading

Slack + Amplitude: Making it easier for teams to share and discuss user insights

Why & how we built a Slack app for Amplitude

If your team is anything like ours, you’re in Slack…a lot. At Amplitude, almost all internal communication happens in Slack, and it’s even our preferred method for talking to some of our customers.

Which is why when we were thinking about how to help teams share and discuss insights from user data, Slack was the first thing that popped into our minds. In fact, lots of our customers told us that they were taking screenshots of Amplitude graphs and pasting them into Slack for further discussion — not exactly an ideal workflow. Continue reading

Let's Build Better Products by Spenser Skates, CEO and Co-founder of Amplitude

Let’s Build Better Products

Last week, we announced Amplitude 2.0 — the next generation of our product analytics platform. Today, I’m sharing the story behind 2.0: the industry shift in how companies are building products, how our users shaped the way we rebuilt Amplitude, and our vision for the future of products.

Back in March of 1995, Microsoft released a product called Microsoft Bob. Designed with computer novices in mind, Bob was supposed to make it easier for the average person to use a PC. The interface was styled as a virtual home where you navigated between rooms to access different programs, all with the aid of an animated dog as your guide (whose later reincarnation showed up in Microsoft Office as our old friend, Clippy).

Screenshot of the Microsoft Bob interface, complete with your friendly guide Rover.

Not really sure where the “Door to Public Mouse Hole” leads… Image source.

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Release Notes: June

Time Zone Support, HTML Email Reports, REST API Update, and Javascript SDK v3.0

1) Time Zone Support

You can now change the time zone of an Amplitude app in the app’s settings page. A time zone change will impact all Amplitude users and event queries, including theREST API. Changes are also applied retroactively and immediately.

Please note that event ingestion will continue to be in UTC, so a time zone change will not impact the HTTP API, and only Admins can access the app’s settings page and modify the time zone.


Read more about your app’s settings here.

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Amplitude Announces $15M Series B

You deserve better analytics to grow your product and bring value to your users. Plain and simple.

For us, that means bringing you the best-in-class web and mobile behavioral analytics platform so you can understand your users both today and well into the future. It means bringing you powerful, point-and-click analytics that lets you perform queries that would’ve once required teams of data scientists. It means bringing you behavioral analytics that gives your whole company insight into how your users navigate your product.

“We chose Amplitude because it has a fantastic look and feel and we’ve found it to have better out-of-the-box analytics capabilities than its competitors. I love that I’m able to dive right into Amplitude to better understand our products’ user behavior – I can even give access to folks without an analyst background so they can quickly spin up some segmentation charts and dashboards to share with their teams. It is truly a versatile and powerful platform.”

— Mike Murray, LogMeIn.

To continue building our platform in new and advanced ways, I’m excited to publicly announce that we’ve closed $15M in Series B funding, led by Battery Ventures. We’re adding Neeraj Agrawal to Amplitude’s board of directors, who will help us grow the team and advance the product so we continue to be the best-in-class behavioral analytics platform for you. You can read the full press release here.

We also have several other exciting updates that will help you understand user behavior at a deeper, more sophisticated level, including a new tool called Pathfinder, a brand-new backend architecture, as well as a Retention Playbook in the works.

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