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Anghami Customer Story
Customer Stories
October 14, 2024

Feature Factory to Fine-tuned Machine: A North Star Journey

Discover how music streaming app Anghami made the North Star part of their culture.

Julia Dillon Headshot
Julia Dillon
Senior Product Marketing Manager, Amplitude
Best Practices
October 11, 2024
Cohort Retention Analysis: Reduce Churn Using Customer Data
Perspectives
October 10, 2024
Meet the Next Gen Builder: Hubert Palan, CEO of Productboard
Best Practices
October 10, 2024
How to Calculate & Improve Your Customer Retention Rate in 2024
Perspectives
October 8, 2024
The Top Four Ways the Next Hottest Products Are Driving Growth

Perspectives

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Hubert Palan, CEO of Productboard
Perspectives
October 10, 2024
Meet the Next Gen Builder: Hubert Palan, CEO of Productboard
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
The Amplitude Guide to Personalization at Scale
How to Calculate & Improve Your Customer Retention Rate in 2024
Best Practices
October 10, 2024
How to Calculate & Improve Your Customer Retention Rate in 2024
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Nate Franklin
Director, Product Marketing, Amplitude
Next Hottest Products Report Cover Image
Perspectives
October 8, 2024
The Top Four Ways the Next Hottest Products Are Driving Growth
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Tifenn Dano Kwan
Chief Marketing Officer, Amplitude

Best Practices

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Cohort Retention Analysis: Reduce Churn Using Customer Data
Best Practices
October 11, 2024
Cohort Retention Analysis: Reduce Churn Using Customer Data
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Darshil Gandhi
Principal Product Marketing Manager, Amplitude
How to Calculate & Improve Your Customer Retention Rate in 2024
Best Practices
October 10, 2024
How to Calculate & Improve Your Customer Retention Rate in 2024
Image of Nate Franklin
Nate Franklin
Director, Product Marketing, Amplitude
Monetization Playbook: Mastering Monetization Strategy
website ux analysis
Best Practices
September 27, 2024
9 Tips for a Successful Website User Experience Analysis
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Jake McKibben
Art Director, Amplitude
Featured Collection

Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

product-led growth
Best Practices
March 25, 2022
What Is Product-Led Growth? Strategy, Metrics, & Examples
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Mallory Busch
Product Marketer, dbt Labs
3 PLG Perspectives
Perspectives
January 18, 2023
3 Perspectives on How to Benefit from Product-Led Growth
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John Cutler
Former Product Evangelist, Amplitude
Product-Led Growth Tactics Across the Customer Journey
Perspectives
April 18, 2023
Product-Led Growth Tactics Across the Customer Journey
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Ibrahim Bashir
VP of Product, Amplitude

Inside Amplitude

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Winners Headshot
Inside Amplitude
September 27, 2024
Meet the Ampliteers: Q2 Values Awards Winners
Brittney Lee headshot
Brittney Lee
Talent Operations Coordinator, Amplitude
The North Star Playbook
Spenser Skates Headshot
Inside Amplitude
September 24, 2024
Meet the Team: Amplitude Chief Executive Officer Spenser Skates
Brittney Lee headshot
Brittney Lee
Talent Operations Coordinator, Amplitude
Learn how Amplitude’s powerful integration with HubSpot can help marketers drive eight times better conversions compared to marketing-qualified leads (MQLs).
Inside Amplitude
September 18, 2024
Goodbye MQLs: Why Product-Qualified Leads Drive Faster Growth
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Phil Burch
Group Product Marketing Manager, Amplitude

Customer Stories

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Anghami Customer Story
Customer Stories
October 14, 2024
Feature Factory to Fine-tuned Machine: A North Star Journey
Julia Dillon Headshot
Julia Dillon
Senior Product Marketing Manager, Amplitude
iFood blog card image
Customer Stories
October 7, 2024
iFood Serves Up 54% More Checkouts with Error Message Makeover
Barbara Gomes Headshot
Barbara Gomes
Group Product Manager at iFood
Mathpresso Card Image
Customer Stories
October 3, 2024
Perfect Score: Mathpresso Increases Sign-Ups 5X with Amplitude
Sunny Headshot
Sunny Han
Global Business Development Manager at Mathpresso
ITVX Card Image
Customer Stories
September 27, 2024
ITVX's User Conversion Rate Soars by 10% With Amplitude's Viewer Path Insights
Lee Marshall Headshot
Lee Marshall
Director of Product, Growth at ITVX
Featured Contributors

Learn about analytics, product, and more from industry experts.

All contributors
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Adam Greco
Product Evangelist, Amplitude
Julia Dillon Headshot
Julia Dillon
Senior Product Marketing Manager, Amplitude
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Ibrahim Bashir
VP of Product, Amplitude
Image of Phil Burch
Phil Burch
Group Product Marketing Manager, Amplitude

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