amplitude taxonomy instrumentation

The Foundation for Great Analytics is a Great Taxonomy

Behind every great piece of user behavior analysis is a great event taxonomy – the collection of events and properties you use to define actions your users can take within your product. Think of the event taxonomy as the foundation for all future analysis you’ll do with your analytics platform. It’s crucial to get right. And from what we’ve learned working with thousands of customers, instrumenting and maintaining a clean and consistent taxonomy is also one of the most challenging steps to successfully leveraging a product analytics tool. Continue reading

Amplitude enterprise product analytics

Launching Four New Product Offerings 🎉

What Amplitude’s Product Team has been up to these last 6 months

At Amplitude, we believe that we are entering the dawn of a new era; an era where rapid product innovation is the single most important driver of success for every company. We call this the product-led era, and to win in this era you must be obsessed about your customer’s pain and decentralize decision making to ship great products fast. For Amplitude’s product team, it also means helping our customers innovate faster.

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Recruiting Pipeline Diversity - Blog

Improving Diversity in our Recruiting Pipeline

As we discussed in our last blog post about Diversity & Inclusion at Amplitude, for the first half of 2017 the D&I team decided to focus on 4 core areas: measure the impact of projects by setting quantitative goals for success; recruit from a diverse candidate pool; enable employees through improved processes around hiring, promotion, etc.; and cultivate a more inclusive culture through both internal and external events. Continue reading

Tania-intern-post

Of Datamonsters and Outliers

This post is by Tania Yu, one of Amplitude’s amazing summer interns. Check out the full post on our engineering blog to learn about her project detecting outliers and her summer at Amplitude.   

I’ve always loved cute things: kittens, Miyazaki films…you name it. So perhaps it shouldn’t come as a surprise that I interned at Amplitude this summer, a company with one of the cutest logos I’ve ever seen.

My first week at Amplitude was, admittedly, a bit of a blur. Within the first couple of days at work, at least 50 of my new coworkers must have approached me with a smile and a “Welcome to Amplitude!” Although my complete inability to match names to faces left me mostly confused, the cheerful chaos allayed any worries I might have held on that front. Between learning about the product and company, starting to implement my first feature, and attending a product event hosted by Amplitude (on my first day, no less), I came to an easy conclusion: people here move fast.

Read all about Tania’s summer project at the Engineering Blog >>

 

Mobile Product Management - Blog

10 Skills Every Mobile Product Manager Needs

Like general product management, the role of mobile product managers emerged out of a need to serve the changing face of tech. It’s a specialized role that requires specialized skills that cater to mobile products.

The relationship between manager and product is a tight one. As a mobile product manager, you have to stay abreast of the market and make adjustments quickly. With new apps and platforms, the face of tech is changing quickly.

Here we look at the skills every successful product manager needs in order to conquer the changing landscape.

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Seattle PAS Panel - Blog

7 Lessons We Learned About Product Development From Our Own Customers

At the Product Analytics Summit in Seattle this past March, we chatted with some of our customers about how they use Amplitude as part of their product development toolbox. Product managers and data scientists from Intuit, Under Armour, MINDBODY and Against Gravity shared with us the strategies they use to uncover their core metrics, figure out the types of insights they look for in their data and the role product analytics play in their product decision making.

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