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Perspectives
June 5, 2025

The Answer Economy: Marketing’s Next AI Adventure

Learn the marketing strategies to meet a new type of AI-driven customer’s needs.

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Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
Perspectives
June 4, 2025
Meet the Next Gen Builder: Daniel Sternberg, Former Head of Data at Notion and Gusto
Inside Amplitude
June 2, 2025
Amplitude + Twilio Segment: The Faster Route to Better Customer Experiences
Perspectives
May 30, 2025
Designing for Impact: 4 Product Design Principles from Technically Speaking's Harrison Wheeler
Perspectives
May 22, 2025
Meet the Next Gen Builder: Brent Smart, Chief Marketing Officer at Telstra

Perspectives

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Question bubble and thought bubble signifying the answer economy.
Perspectives
June 5, 2025
The Answer Economy: Marketing’s Next AI Adventure
Headshot of Courtney Burry
Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
Next Gen Builders: Daniel Sternberg
Perspectives
June 4, 2025
Meet the Next Gen Builder: Daniel Sternberg, Former Head of Data at Notion and Gusto
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
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Perspectives
May 30, 2025
Designing for Impact: 4 Product Design Principles from Technically Speaking's Harrison Wheeler
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Marianne Ridgeway
Sr. Communications Manager

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Best Practices

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Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
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Ted Sfikas
Field Chief Technology Officer
Digital Experience Maturity Assessment
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Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
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Michele Morales
Senior Product Marketing Manager, Amplitude
What Exponential Growth Really Looks Like (And How to Hit It)
Best Practices
April 2, 2025
What Exponential Growth Really Looks Like (And How to Hit It)
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Julia Dillon
Group Product Marketing Manager, Amplitude
Featured Collection

Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

product-led growth
Best Practices
March 25, 2022
What Is Product-Led Growth? Strategy, Metrics, & Examples
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Mallory Busch
Product Marketer, dbt Labs
3 PLG Perspectives
Perspectives
January 18, 2023
3 Perspectives on How to Benefit from Product-Led Growth
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John Cutler
Former Product Evangelist, Amplitude
Product-Led Growth Tactics Across the Customer Journey
Perspectives
April 18, 2023
Product-Led Growth Tactics Across the Customer Journey
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Ibrahim Bashir
Executive Coach, Haus

Inside Amplitude

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Amplitude and Twilio Segment
Inside Amplitude
June 2, 2025
Amplitude + Twilio Segment: The Faster Route to Better Customer Experiences
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Luis Romero
Director of Product Marketing
HBR Report: Moving Up the Digital Experience Maturity Curve
Target users based on what they do
Inside Amplitude
May 20, 2025
How to Target Your Most Valuable Users in Real Time
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Carmen DeCouto
Manager, Monetization Growth Marketing
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Inside Amplitude
May 19, 2025
4 Proven Campaign Optimization Strategies to Maximize Marketing ROI
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Carmen DeCouto
Manager, Monetization Growth Marketing

Customer Stories

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Customer Stories
May 20, 2025
Finding Product-Market Fit: How Stuart Achieved 20% SMB Growth with Amplitude
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Hermine Fabre
Senior Product Manager at Stuart
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Customer Stories
May 14, 2025
From Scholarship to Growth: How Correcto Boosted Activation by 208%
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Abraham López Lee
Co-Founder & CEO at Correcto
The North Star Playbook
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Customer Stories
May 7, 2025
Top Automotive Marketplace Accelerates Sales Leads by 6%
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Conner Sunday
Manager, Customer Marketing & Advocacy
Featured Contributors

Learn about analytics, product, and more from industry experts.

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Julia Dillon
Group Product Marketing Manager, Amplitude
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Phil Burch
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude