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Inside Amplitude
July 3, 2025

Meet the Ampliteer: Alexis Pena

In this Ampliteer Spotlight series, discover how Alexis Pena champions humility.

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Brittney Lee
Talent Operations Coordinator, Amplitude

Perspectives

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Phil Burch
Group Product Marketing Manager, Amplitude
Jim Kultgen
Jim Kultgen
Product Strategist & Evangelist

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Best Practices

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Featured Collection

Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Inside Amplitude

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Brittney Lee
Talent Operations Coordinator, Amplitude
HBR Report: Moving Up the Digital Experience Maturity Curve
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James Evans
Head of AI and Engagement Products, Amplitude
Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
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Julia Dillon
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude