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Marketing Analytics

Digital Marketing Teams Experimentation
Perspectives
July 16, 2025
How Digital Marketing Teams Can Use Experimentation to Work Like Data Teams
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Audrey Xu
Solutions Consultant, Amplitude
Modern Data Strategy series 2
Perspectives
June 18, 2025
Data Collection and the Identity Solution
Jim Kultgen
Jim Kultgen
Product Strategist & Evangelist
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Customer Stories
June 11, 2025
Finance Leader Achieves Record Revenue by Finding Customers’ “Why”
Conner Sunday Headshot
Conner Sunday
Manager, Customer Marketing & Advocacy
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Perspectives
June 5, 2025
The Answer Economy: Marketing’s Next AI Adventure
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Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
Target users based on what they do
Inside Amplitude
May 20, 2025
How to Target Your Most Valuable Users in Real Time
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Carmen DeCouto
Manager, Monetization Growth Marketing
Amplitude campaign dashboard
Inside Amplitude
May 19, 2025
4 Proven Campaign Optimization Strategies to Maximize Marketing ROI
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
Amplitude Web Experiment’s newest releases unlock more flexibility for no-code A/B tests, empowering growth teams to drive faster impact
Inside Amplitude
May 15, 2025
Scale Conversion Rate Optimization with One Connected Platform
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Katie Barnett
Director, Product Management, Amplitude
Amplitude marketing analytics product dashboard
Inside Amplitude
May 14, 2025
Your Marketing Budget Deserves Better Than Guesswork
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Michelle Lee
Group Product Manager, Amplitude
Modern Data Strategy series
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
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Ted Sfikas
Field Chief Technology Officer
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Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
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Inside Amplitude
May 8, 2025
No Need to Tell Us Twice: Dual Y-Axis Support Now GA
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Ilankir Matungulu
Senior Product Manager
Google-Ads
Inside Amplitude
April 3, 2025
Amplitude Google Ads Integration
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Adam Greco
Product Evangelist, Hightouch