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Best Practices
August 26, 2025

Retention Is the Ultimate Product Strategy

What product leaders get wrong about retention—and how the best are fixing it.

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Julia Dillon
Group Product Marketing Manager, Amplitude

Perspectives

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James Evans
Head of AI and Engagement Products, Amplitude
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Phil Burch
Group Product Marketing Manager, Amplitude

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Best Practices

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Julia Dillon
Group Product Marketing Manager, Amplitude
Digital Experience Maturity Assessment
Featured Collection

Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Inside Amplitude

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Paul Morrill
Senior Copywriter, Brand Marketing
HBR Report: Moving Up the Digital Experience Maturity Curve
Paul Morrill smiles in front of some trees and a fence.
Paul Morrill
Senior Copywriter, Brand Marketing
Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude