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Perspectives
May 1, 2025

Warehouse-Connected Experimentation is Better for Self-Service—and for Data Warehouses

How self-serve solutions unlock innovation while actually complementing your data strategy

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Katie Barnett
Director, Product Management, Amplitude
Inside Amplitude
April 30, 2025
Metrics Reimagined: A New Approach to Get from Insights to Growth
Customer Stories
April 29, 2025
How Scripbox Boosted Activation Rates by 2.5x with Amplitude
Customer Stories
April 24, 2025
Driving Data Excellence: How an Automotive Leader Transformed Analytics
Perspectives
April 23, 2025
Meet the Next Gen Builder: Carlos Gonzalez de Villaumbrosia, Founder and CEO of Product School

Perspectives

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Spheres running a race, with one sphere out ahead of the others, indicating the benefit you get from self-service experimentation
Perspectives
May 1, 2025
Warehouse-Connected Experimentation is Better for Self-Service—and for Data Warehouses
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Next Gen Builders featuring Product School CEO
Perspectives
April 23, 2025
Meet the Next Gen Builder: Carlos Gonzalez de Villaumbrosia, Founder and CEO of Product School
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
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Perspectives
April 22, 2025
Driving Digital Transformation: 4 Leadership Principles from Salesforce’s Janani Narayanan
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Marianne Ridgeway
Sr. Communications Manager

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Best Practices

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Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
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Michele Morales
Senior Product Marketing Manager, Amplitude
Digital Experience Maturity Assessment
The Amplitude Guide to Building a Successful Customer Retention Strategy
Best Practices
March 31, 2025
The Amplitude Guide to Building a Successful Customer Retention Strategy
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Michele Morales
Senior Product Marketing Manager, Amplitude
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Best Practices
February 27, 2025
3 Ways Amplitude Helps Data Scientists Achieve More, Faster
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Jennifer Rudin
Senior Data Strategist, Amplitude
Featured Collection

Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

product-led growth
Best Practices
March 25, 2022
What Is Product-Led Growth? Strategy, Metrics, & Examples
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Mallory Busch
Product Marketer, dbt Labs
3 PLG Perspectives
Perspectives
January 18, 2023
3 Perspectives on How to Benefit from Product-Led Growth
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John Cutler
Former Product Evangelist, Amplitude
Product-Led Growth Tactics Across the Customer Journey
Perspectives
April 18, 2023
Product-Led Growth Tactics Across the Customer Journey
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Ibrahim Bashir
Executive Coach, Haus

Inside Amplitude

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Inside Amplitude
April 30, 2025
Metrics Reimagined: A New Approach to Get from Insights to Growth
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Jacob Newman
Senior Product Manager
HBR Report: Moving Up the Digital Experience Maturity Curve
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Inside Amplitude
April 7, 2025
Amplitude Founders’ Award Winner: Esther Trapadoux
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Brittney Lee
Talent Operations Coordinator, Amplitude
Session Replay integrated with Analytics, Experimentation, Surveys, and more
Inside Amplitude
March 19, 2025
Refine Experiences Faster with Session Replay Everywhere
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Weston Clarke
Director, Product Management, Amplitude

Customer Stories

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Customer Stories
April 29, 2025
How Scripbox Boosted Activation Rates by 2.5x with Amplitude
Akshay Rao Headshot
Akshay Rao
Product Manager at Scripbox
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Customer Stories
April 24, 2025
Driving Data Excellence: How an Automotive Leader Transformed Analytics
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Conner Sunday
Customer Marketing Manager
The North Star Playbook
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Customer Stories
April 11, 2025
Increasing Conversion Rates at Ultra Mobile and Mint Mobile
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Mandy Chatigny
Senior Manager of Digital and Product (App) Insights and Analytics at Ultra Mobile and Mint Mobile
Featured Contributors

Learn about analytics, product, and more from industry experts.

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Julia Dillon
Group Product Marketing Manager, Amplitude
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Phil Burch
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude