Leading vs. Lagging Indicators, Plus Examples
Learn the difference between leading and lagging indicators and get guidance on when to use each metric type.
Leading vs. Lagging Indicators, Plus Examples
Learn the difference between leading and lagging indicators and get guidance on when to use each metric type.
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View allMaking every marketing dollar count
Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.
Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.