Best Practices
August 26, 2025
Retention Is the Ultimate Product Strategy
What product leaders get wrong about retention—and how the best are fixing it.
Julia Dillon
Group Product Marketing Manager, Amplitude
Best Practices
August 26, 2025
Retention Is the Ultimate Product Strategy
What product leaders get wrong about retention—and how the best are fixing it.
Julia Dillon
Group Product Marketing Manager, Amplitude
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Brynn Haynam
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James Evans
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Phil Burch
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Best Practices
View allJulia Dillon
Group Product Marketing Manager, Amplitude
Julia Dillon
Group Product Marketing Manager, Amplitude
Audrey Xu
Solutions Consultant, Amplitude
Featured Collection
Making every marketing dollar count
Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.
Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.
Carmen DeCouto
Manager, Monetization Growth Marketing
Katie Barnett
Director, Product Management, Amplitude
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Manager, Monetization Growth Marketing
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Senior Copywriter, Brand Marketing
Paul Hultgren
Senior Software Engineer, Amplitude
Paul Morrill
Senior Copywriter, Brand Marketing
Customer Stories
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Sara Baker
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Conner Sunday
Manager, Customer Marketing & Advocacy
Featured Contributors
Learn about analytics, product, and more from industry experts.
All contributorsKatie Barnett
Director, Product Management, Amplitude
Julia Dillon
Group Product Marketing Manager, Amplitude
Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales
Senior Product Marketing Manager, Amplitude