Best Practices

Best Practices

The Three Games of Customer Engagement Strategy

Every product is playing one of three games. Which one are you playing?

Sandhya Hegde

Best Practices

Lessons in Building Digital Identity Products from a 4x Founder

I’ve been building Identity Products for more than a decade now and I’ve learned that a unique set o...

Spencer Fry

Best Practices

How to Organize Your Product Team Around Your North Star

Organizing a product team is hard but having a north star makes it easier.

Justin Bauer

Best Practices

Create User Personas That Stick

User personas are more than pretty posters you stick on your office wall. We believe they're instrum...

Ran Liu

Best Practices

Every Product Needs a North Star Metric: Here’s How to Find Yours

An introduction to product strategy with examples of north star metrics across industries.

Sandhya Hegde

Best Practices

How to Write Good Product Docs

Can you imagine a more exciting topic? Me neither.

Paul Koullick

Best Practices

How to Set Metrics for Product Launches

How we set product performance metrics at Amplitude, and why you should start doing it too.

Paul Koullick

Best Practices

How to Build a Product Team from the Inside Out

When you grow from within, you get a set of highly experienced people helping the next generation.

Youngna Park

Best Practices

How to Thrive in the Product-Led Era

This is the first post in our Product Innovator Series exploring what it takes for businesses to sur...

Justin Bauer

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