Best Practices
We’re Evolving Our Product’s North Star Metric. Here’s Why.
A brief history of Amplitude's north star metric and the changes we've made to continue its evolution.
Best Practices
Best Practices
We’re Evolving Our Product’s North Star Metric. Here’s Why.
A brief history of Amplitude's north star metric and the changes we've made to continue its evolution.
Best Practices
Writing Engaging Customer Surveys That Get Responses
5 actionable ways to optimize surveys for high-quality user feedback.
Best Practices
Correlation vs Causation: Understand the Difference for Your Product
While causation and correlation can exist at the same time, correlation doesn't mean causation.
Best Practices
Feature-less Roadmap: The Balance Between Delivering Concrete Features vs. Planning with High-level Themes
You shouldn't treat product roadmaps as to-do lists. Themes are a better way to stay aligned with your bigger picture product vision.
Best Practices
Making the Leap to Embedded Product Analytics
How do the worlds of traditional, siloed analytics and embedded product analytics differ? Amplitude's Rachel Herrera reflects on what she's learned on...
Best Practices
Measuring to Control vs. Measuring to Learn and Improve
Teams that are worried about measurement dysfunction will have a hard time establishing the safety necessary to learn, and learn about how they learn.
Best Practices
A Tale of Two Data Teams
A closer look at two ways that companies handle data governance—and why the optimal solution lies somewhere in the middle.
Best Practices
Product Teams Need More Than Traditional Analytics
Product analytics and traditional analytics are not interchangeable—especially for product companies. Ruben Ugarte, Founder of Practico Analytics, len...
Best Practices
8 Analytics Podcasts for Understanding Users and Mastering Data
Grab your headphones and tune into these podcasts to learn everything running more robust data analyses to creating stunning data visualizations.
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