Best Practices

Best Practices

Why We Didn’t Build Auto-tracking for Amplitude

Auto-tracking doesn’t eliminate work. It shifts work to a less scalable process.

Jeffrey Wang

Best Practices

Funnel Analysis Examples and Case Studies in 5 Industries

The customer journey is unique to your product and industry. Learn how a funnel analysis looks in five sectors—B2B SaaS, consumer tech, ecommerce, fin...

Andrea Wang

Best Practices

4 Ways Customer Analytics Software Can Help You Build Better Products

Use customer data to set a clear direction for product development.

Carolyn Feibleman

Best Practices

Customer Cohort Analysis vs User Cohort Analysis: What’s The Difference?

Your product has many users. When you analyze them by cohorts, you should focus on a specific group–like revenue-driving customers–to better understan...

Anastasia Fullerton

Best Practices

3 Strategies to Improve Your Customer Retention Rate

Each of these strategies is designed for a specific cohort—new users, current users, and resurrected users—to drive retention.

Andrea Wang

Best Practices

3 Ways to Use Conversion Analysis on Your Website

The shopping cart, landing page, and blog post are three areas of your website primed for conversion analysis.

Carolyn Feibleman

Best Practices

How to Engage Your Target Customer with Cohort Marketing

Cohort analysis can supercharge your marketing campaigns by helping you optimize your acquisition channels, surface the most engaging content, and cre...

Anastasia Fullerton

Best Practices

How to Accelerate Your Digital Marketing Funnel with Customer Data

Use customer data to create user cohorts that supercharge your growth marketing efforts at every stage of the funnel.

Linnea Schulenburg

Best Practices

The 4 Truths of Data Management for Product Analytics

Use these principles to establish a system that keeps data consistent, helps your team answer questions, and prepares the taxonomy for future needs.

Dana Levine