The Three Games of Customer Engagement Strategy
Every product is playing one of three games. Which one are you playing?
Lessons in Building Digital Identity Products from a 4x Founder
I’ve been building Identity Products for more than a decade now and I’ve learned that a unique set o...
How to Organize Your Product Team Around Your North Star
Organizing a product team is hard but having a north star makes it easier.
Create User Personas That Stick
User personas are more than pretty posters you stick on your office wall. We believe they're instrum...
Every Product Needs a North Star Metric: Here’s How to Find Yours
An introduction to product strategy with examples of north star metrics across industries.
How to Write Good Product Docs
Can you imagine a more exciting topic? Me neither.
How to Set Metrics for Product Launches
How we set product performance metrics at Amplitude, and why you should start doing it too.
How to Build a Product Team from the Inside Out
When you grow from within, you get a set of highly experienced people helping the next generation.
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