Best Practices

Best Practices

We’re Evolving Our Product’s North Star Metric. Here’s Why.

A brief history of Amplitude's north star metric and the changes we've made to continue its evolution.

Justin Bauer

Best Practices

Writing Engaging Customer Surveys That Get Responses

5 actionable ways to optimize surveys for high-quality user feedback.

Sarah Chambers

Best Practices

Correlation vs Causation: Understand the Difference for Your Product

While causation and correlation can exist at the same time, correlation doesn't mean causation.

Archana Madhavan

Best Practices

Feature-less Roadmap: The Balance Between Delivering Concrete Features vs. Planning with High-level Themes

You shouldn't treat product roadmaps as to-do lists. Themes are a better way to stay aligned with your bigger picture product vision.

Victoria Fitoussi

Best Practices

Making the Leap to Embedded Product Analytics

How do the worlds of traditional, siloed analytics and embedded product analytics differ? Amplitude's Rachel Herrera reflects on what she's learned on...

Rachel Herrera

Best Practices

Measuring to Control vs. Measuring to Learn and Improve

Teams that are worried about measurement dysfunction will have a hard time establishing the safety necessary to learn, and learn about how they learn.

John Cutler

Best Practices

A Tale of Two Data Teams

A closer look at two ways that companies handle data governance—and why the optimal solution lies somewhere in the middle.

Dana Levine

Best Practices

Product Teams Need More Than Traditional Analytics

Product analytics and traditional analytics are not interchangeable—especially for product companies. Ruben Ugarte, Founder of Practico Analytics, len...

Tai Rattigan

Best Practices

8 Analytics Podcasts for Understanding Users and Mastering Data

Grab your headphones and tune into these podcasts to learn everything running more robust data analyses to creating stunning data visualizations.

Archana Madhavan