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Best Practices
November 7, 2025

How to Optimize Your Startup for AI Search

Why some brands get surfaced in AI answers—and how to make sure yours does too.

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Ferruccio Balestreri
Head of Engineering, Usability
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Best Practices
October 23, 2025
Getting Started: Building a Culture of Data Collaboration & Making Data Work Together
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Michele Morales
Senior Product Marketing Manager, Amplitude
How Unified Analytics Drives Growth
Best Practices
October 5, 2025
Escape Your Frankenstein Stack: How Unified Analytics Drives Growth
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
The Leaky Bucket Problem
Best Practices
October 2, 2025
The Leaky Bucket Problem: More Users Don’t Mean More Long-Term Growth
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
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Best Practices
October 1, 2025
Getting Started: How to Structure Your Data Without Creating a Governance Headache
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
The 7% Retention Rule Explained
Best Practices
September 30, 2025
The 7% Retention Rule Explained
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
What are Points of Parity?
Best Practices
September 21, 2025
What Are Points of Parity? (Practical Guide + Examples)
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Michele Morales
Senior Product Marketing Manager, Amplitude
Amplitude Guide to Product Metrics
​​Product Tooltips: What They Are and How to Create Them
Best Practices
September 21, 2025
​​Product Tooltips: What They Are and How to Create Them
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Carmen DeCouto
Manager, Monetization Growth Marketing
How to Create Compelling Product Tours for Users
Best Practices
September 21, 2025
How to Create Compelling Product Tours for Users
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Carmen DeCouto
Manager, Monetization Growth Marketing
A Guide to In-App Guides
Best Practices
September 21, 2025
A Guide to In-App Guides
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Carmen DeCouto
Manager, Monetization Growth Marketing
How to Create Product Surveys
Best Practices
September 14, 2025
How to Create Product Surveys Users Want to Answer
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Carmen DeCouto
Manager, Monetization Growth Marketing
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Best Practices
September 3, 2025
Getting Started: Digging into Drop-Off with User Behavior
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Michele Morales
Senior Product Marketing Manager, Amplitude