Best Practices
We’re Evolving Our Product’s North Star Metric. Here’s Why.
A brief history of Amplitude's north star metric and the changes we've made to continue its evolution.
Best Practices
Best Practices
We’re Evolving Our Product’s North Star Metric. Here’s Why.
A brief history of Amplitude's north star metric and the changes we've made to continue its evolution.
Best Practices
Measuring to Control vs. Measuring to Learn and Improve
Teams that are worried about measurement dysfunction will have a hard time establishing the safety necessary to learn, and learn about how they learn.
Best Practices
A Tale of Two Data Teams
A closer look at two ways that companies handle data governance—and why the optimal solution lies somewhere in the middle.
Best Practices
Product Teams Need More Than Traditional Analytics
Product analytics and traditional analytics are not interchangeable—especially for product companies. Ruben Ugarte, Founder of Practico Analytics, len...
Best Practices
8 Analytics Podcasts for Understanding Users and Mastering Data
Grab your headphones and tune into these podcasts to learn everything running more robust data analyses to creating stunning data visualizations.
Best Practices
5 Steps to Become More Comfortable Using Data
Let’s Admit it: Becoming data-driven is hard.
Best Practices
How Product Marketers Can Use Data to Drive Up Adoption
Grow your product with better adoption. Benjamin Brandall, Head of Marketing at Chameleon, explains how to use data to improve onboarding and retentio...
Best Practices
10 Tips for Instrumenting Amplitude
Ten instrumentation experts offer advice on integrating Amplitude into your product's workflow.
Best Practices
Hire More Designers, OK?
In this short video, I'm going to try to persuade you to hire more designers and to embed them on teams.
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