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Modern Data Strategy series
Perspectives
May 12, 2025

The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data

Looking back at previous cycles of business technology to predict what comes next

Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
Perspectives
May 9, 2025
Personalize Faster with Warehouse-Connected Experimentation
Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
Inside Amplitude
May 8, 2025
No Need to Tell Us Twice: Dual Y-Axis Support Now GA
Inside Amplitude
May 8, 2025
Introducing Heatmaps: Get Micro and Macro Qualitative Insights to Fuel Growth

Perspectives

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Modern Data Strategy series
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
Graphic suggesting that warehouse-connected experimentation is providing a personalized experience
Perspectives
May 9, 2025
Personalize Faster with Warehouse-Connected Experimentation
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Next Gen Builders featuring Edik Mitelman
Perspectives
May 7, 2025
Meet the Next Gen Builder: Edik Mitelman, SVP & General Manager of AppsFlyer Privacy Cloud
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing

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Best Practices

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Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
Digital Experience Maturity Assessment
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Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
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Michele Morales
Senior Product Marketing Manager, Amplitude
The Amplitude Guide to Building a Successful Customer Retention Strategy
Best Practices
March 31, 2025
The Amplitude Guide to Building a Successful Customer Retention Strategy
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Michele Morales
Senior Product Marketing Manager, Amplitude
Featured Collection

Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

product-led growth
Best Practices
March 25, 2022
What Is Product-Led Growth? Strategy, Metrics, & Examples
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Mallory Busch
Product Marketer, dbt Labs
3 PLG Perspectives
Perspectives
January 18, 2023
3 Perspectives on How to Benefit from Product-Led Growth
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John Cutler
Former Product Evangelist, Amplitude
Product-Led Growth Tactics Across the Customer Journey
Perspectives
April 18, 2023
Product-Led Growth Tactics Across the Customer Journey
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Ibrahim Bashir
Executive Coach, Haus

Inside Amplitude

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Inside Amplitude
May 8, 2025
No Need to Tell Us Twice: Dual Y-Axis Support Now GA
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Ilankir Matungulu
Senior Product Manager
HBR Report: Moving Up the Digital Experience Maturity Curve
Introducing Amplitude Heatmaps
Inside Amplitude
May 8, 2025
Introducing Heatmaps: Get Micro and Macro Qualitative Insights to Fuel Growth
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Weston Clarke
Director, Product Management, Amplitude
A mockup screen of the new Metrics tab, showing effective definitions of metric types and usage
Inside Amplitude
April 30, 2025
Metrics Reimagined: A New Approach to Get from Insights to Growth
Jacob Newman smiles in front of a white background.
Jacob Newman
Senior Product Manager

Customer Stories

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Customer Stories
May 7, 2025
Top Automotive Marketplace Accelerates Sales Leads by 6%
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Conner Sunday
Manager, Customer Marketing & Advocacy
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Customer Stories
April 29, 2025
How Scripbox Boosted Activation Rates by 2.5x with Amplitude
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Akshay Rao
Product Manager at Scripbox
The North Star Playbook
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Customer Stories
April 24, 2025
Driving Data Excellence: How an Automotive Leader Transformed Analytics
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Conner Sunday
Manager, Customer Marketing & Advocacy
Featured Contributors

Learn about analytics, product, and more from industry experts.

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Julia Dillon
Group Product Marketing Manager, Amplitude
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Phil Burch
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude