Lagging and leading
Best Practices
July 28, 2025

Leading vs. Lagging Indicators, Plus Examples

Learn the difference between leading and lagging indicators and get guidance on when to use each metric type.

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Audrey Xu
Solutions Consultant, Amplitude
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Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

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Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
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Julia Dillon
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude