Release Notes: October/November 2020

Grant Wensley

Technical Product Marketing Manager

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4 -minute Read,

Posted on December 22, 2020

An industry-first solution to understand the breadth and depth of your customer journey, new ways to cultivate a data-driven culture, and more. Here are our latest product updates.

New In Analytics

 

Journeys

Available to customers on the Scholarship, Growth, and Enterprise plans.

Digital products have moved beyond the linear, session-based experiences product analytics was designed for. In order to build the next generation of products, teams need to analyze the big picture of their customer journey and individual user behaviors simultaneously. Now, Amplitude makes this possible with Journeys: an industry-first solution that analyzes the breadth and depth of your customer journey.

Journeys hones in on the two events that matter most–the starting point for new users, and the moment they achieve a target outcome. It surfaces the paths and behavioral patterns between these two events, so your team can understand what drives customers between states like free to paid, trial to subscribed, or new user to high-value customer.

Learn how to start using journeys here.

Event Properties in Dashboard Bulk Filters 

Available to customers on the Scholarship, Growth, and Enterprise plans.

Bulk Filters allows you to temporarily or permanently update all charts in a dashboard with alternate date ranges, intervals, or user segments. Now, in addition to adding user properties to all segments of all charts, you can now also apply event properties. 

Event property filters will apply only if the event contains that property, and existing functionality of bulk filters (copying a link to a filter, saving a filter to all charts) still works. To get started, click filter at the top menu of saved dashboards, as shown here:

User Segments in Custom Formulas

Available on all Amplitude plans.

In Amplitude’s Event Segmentation chart, Custom Formulas allow you to run calculations and create time series charts with greater flexibility. They can also compare multiple metrics or analyses on the same Event Segmentation chart.

Now, you can apply user segments as inputs to custom formulas, which unlocks user based metrics such as the ratio of two cohort populations over time (Uniques (Cohort A) / Uniques (Cohort B) ). See our documentation here to learn more about custom formulas.

New in Collaboration

 

Event Explorer

Currently in closed beta, for customers on the Scholarship, Growth, and Enterprise plans. Please contact your customer success manager for access.

Learning a new analytics system comes with inevitable confusion about the event taxonomy: “Should I query ‘Signup,’ ‘Sign-Up,’ ‘signup,’ or sign_up’?” With Event Explorer, Amplitude has completely reimagined the learning experience for new analytics users. 

The interactive tool tracks your designated user ID as you interact with your own product features, and displays their corresponding Amplitude events and properties in real-time. You can also apply these events and properties to charts directly from Event Explorer. So whether you’re a first-time Amplitude user trying to ramp up, or an experienced user analyzing a new feature, you can click around your product, locate the correct event names, and build analysis in one seamless experience.

Breadcrumbs

Currently in closed beta, for customers on the Scholarship, Growth, and Enterprise plans. Please contact your customer success manager for access.

In the trenches of product development, sharing is often an afterthought and almost always requires you to retrace your steps. Breadcrumbs eliminates this extra work. As you dig through your data you can bookmark thoughts, chart views, or user segments and Breadcrumbs loads them into a Notebook automatically. This means you can discover insights and tell a data story in the same workflow, so collaboration becomes second nature.

To start using breadcrumbs, click the icon on a saved chart, and follow the additional instructions in our documentation here.

Auto-Saving Notebooks 

Available to customers on the Scholarship, Growth, and Enterprise plans.

Every change you make in Amplitude notebooks are now auto-saved, and synced across the system. This means you won’t lose work when editing notebooks and adding charts from different browser tabs, a common workflow. Additionally, you will no longer have to toggle between editing and viewing mode.

New in Data Management

Hiding/Sorting in Govern

Available on all Amplitude plans.

Govern is your central hub for data management in Amplitude. It allows you to plan events, validate their format and quality, and transform events when mistakes happen. 

Columns can now be sorted using horizontal drag and drop, and hidden with the settings dropdown in the three main Govern Tables: Events, Event Properties, and User Properties. That way, you can declutter tables, and make necessary changes quickly and accurately.

Grant Wensley

Grant is a technical product marketing manager, writing the “how we do it” section of Amplitude’s story.

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