Mark a step in your funnel as optional

Sometimes you need to define a conversion where some steps are optional. For example, a funnel has steps A, B, C, and D, where B is optional. If a user performs steps A, C, and D, they still convert.

Click More Options in the Events side control and select Optional step to make a step optional.

When you mark an event optional, the side control says *Optional and has a dotted line around it.

The chart then shows two funnels: one with the step and one without the step. The conversion takeaways and breakdown table also reflect these two scenarios.

Marking a step as optional has some limitations:

• It's available for Conversion and Conversion Over Time only.
• Only one step can be optional at a time.
• Only middle steps can be optional. First and last steps can never be optional.
• You can't reorder optional events.
• Events with a group-by can't be optional.
• Events that compare multiple events can't be optional.

You can also create in-line custom events in Funnel and Event Segmentation charts. For more information, refer to Inline events.