Mark a step in your funnel as optional

This article helps you:

  • Add an optional step to your Funnel Analysis charts, and compare conversion rates between the two versions

At times you will need to define a conversion where some of the steps are optional. For example, a funnel has steps A, B, C, and D, where B is optional. If a user performs steps A, C, and D, they would still convert.

Click More Options in the Events side control and select Optional step to make a step optional. 


When an event is marked optional, the side control will say *Optional and have a dotted line around it. 


The chart will then show two funnels - one with the step and one without the step. The conversion take-aways and breakdown table will also reflect these two scenarios.

There are some limitations to marking a step as optional:

  • It is available for Conversion and Conversion Over Time only.
  • Only one step can be optional at a time.
  • Only middle steps can be optional. First and last steps can never be optional.
  • Optional events cannot be reordered.
  • Events with a group-by cannot be optional.
  • Events comparing multiple events cannot be optional.

In-line custom events can also be created in Funnel and Event Segmentation charts. Read this article for more information.

Was this page helpful?

Thanks for your feedback!

May 29th, 2024

Need help? Contact Support


Have a look at the Amplitude Blog

Learn more at Amplitude Academy

© 2024 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.