Interpret your Engagement Matrix

Before you begin, refer to Engagement Matrix: see how users feel about your product to learn how to create an engagement matrix chart.

Interpret your engagement matrix

The quadrants on your chart categorize features and events based on their performance relative to each other. Use the quadrants to rank which events or features to focus on:

• Top right corner: Events performed with high frequency by a high number of users. These are likely core features in your product, and represent what many people do in your product much of the time.
• Top left corner: Events fired with high frequency by a low number of users. These could be power features that a small subset of users find valuable. Consider ways to improve these features and make them more accessible to other users, so you can shift these data points to the top-right corner of the matrix.
• Bottom right corner: Events performed with low frequency by a high number of users. These could be features many users find useful but only use once or twice. They could also be one-time events all your users fire at least once (for example, creating an account or finishing an onboarding tutorial).
• Bottom left corner: Events performed with low frequency by a low number of users. These are events or features to either improve or deprecate.

For example, in the previous matrix, the 'Select Facility' event seems to be a core event in the product, while the 'Welcome Page' event is in the bottom left. Your product team may want to focus on moving the 'Upgrade Plan' event to the right, perhaps by enticing users to upgrade their plans.

Breakdown table

The breakdown table below the chart provides a tabular summary of the data displayed in your matrix.

You can perform operations on the columns. The column average or median is the same as the values the cross-sectional gray lines denote. After you select your events, you can deselect any events in the table you don't want to see in your Engagement Matrix chart. You can also export this data as a CSV file and display either the average number of times performed or the average number of days for each event.

To export the table as a .CSV file, click Export CSV.

Zoom in to evaluate clusters of data

To zoom in on a cluster of data points, drag your mouse diagonally across the data points you want more detail on.