Interpret your Engagement Matrix

This article helps you:

  • Interpret the results of your Engagement Matrix chart

  • Identify and examine clusters of data points

If you haven't yet done so, read our Help Center article setting up an Engagement Matrix chart

Interpret your Engagement Matrix


The light blue lines on your chart offer a handy way of categorizing your features and events, based on their performance relative to each other. Use it to prioritize which events or features you wish to focus on:

  • Top right corner: These are events performed with high frequency by a high number of users. These are likely core features or events in your product, and are representative of what a lot of people are doing in your product much of the time.
  • Top left corner: These are events fired with high frequency by a low number of users. These could represent power features that a small subset of your users find a lot of value in. Consider ways to improve this feature and make it more accessible to the rest of your users., so you can shift these data points to the more desirable top-right corner of the matrix.
  • Bottom right corner: These are events performed with low frequency by a high number of users. These could be features many users think are useful, but only use once or twice. They could also be one-time events all your users fire at least once (for example, creating an account or finishing an onboarding tutorial).
  • Bottom left corner: These are events performed with low frequency by a low number of users. These are events or features that you may want to either improve or deprecate.

For example, in the following matrix it seems like the 'Select Song or Video' event is a core event in our product, while the 'Upgrade Plan' event is in the bottom left. This could mean that your product team should focus on moving the 'Upgrade Plan' event to the right, perhaps by enticing users to upgrade their plans. 


Breakdown table

The breakdown table below the chart provides a convenient tabular summary of the data displayed in your matrix. 

You can perform operations on the columns: The column average or median will be the same as the values the cross-sectional gray lines denote. Once you've selected your events, you can deselect in the table any events you may not wish to see in your Engagement Matrix chart. You also have the option to export this data as a CSV file and display either the average number of times performed or the average number of days for each event. 


To export the table as a .CSV file, click Export CSV.

Zoom in to evaluate clusters of data

To zoom in on a cluster of data points, drag your mouse diagonally across the data points you would like more detail on.

In the chart below, we can see a cluster of data points we'd like to dig deeper into, so we can see exactly which events are falling into which section of the matrix. 


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May 30th, 2024

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