Stickiness: Identify the features that drive users back to your product

To get the most from your product analytics, you need to understand what drives engagement and retention. What is it about your product that makes it so appealing to your most engaged users, and what's causing other users to fall short?

Amplitude's Stickiness chart helps you answer these questions by showing you how often users fire specific events over a given time period. You can segment your power users and include them in a stickiness analysis to uncover what they're doing differently. Use this information to redirect the product interactions of your regular users.

Before you begin

Events don't appear in Amplitude charts until instrumentation is complete, so finish that work first.

Create a Stickiness chart

A Stickiness chart shows how often your users fire specific events. Tell Amplitude what event you want and which users to include in the analysis.

To build a Stickiness analysis, follow these steps:

1. To open a new Stickiness chart, click Create > Chart > View additional chart types, then select Stickiness from the list of available charts.
2. In the Events Module, select the event you want. Choose a specific event that's instrumented in Amplitude, or tell Amplitude to consider any event for this analysis by selecting Any Event from the list of available events.
3. To add properties to your starting event, click + where, select the property name, and specify the property value you want.

1. In the Segmentation Module, identify the user segment to include in this analysis. You can import a saved segment by clicking Saved Segments and selecting the one you want from the list. Otherwise, Amplitude assumes your analysis targets all users.
2. If you don't want to import a saved user segment, you can build your own by adding properties. Click + where, choose the property to include, and specify the property value you want.
3. You can narrow your focus further by including only users who have performed certain actions. Click + perform, then choose the event you want.
4. To add another user segment, click + Add Segment and repeat steps 5 and 6.
5. Choose the time zone, frequency (weekly or monthly), and time frame your analysis covers. Find the date picker in the top-right corner of the chart area.

In the chart area, you should now see your Stickiness chart, along with a tabular view of your results. To learn how to interpret your stickiness analysis, refer to the Help Center article.