Amplitude for Media and Entertainment
The tools to win the streaming wars
Improve user engagement and retention across your portfolio with self-service streaming media analytics that unites all your customer data into revenue-driving insights.
Media teams and digital publishers grow better with Amplitude
One self-service platform. All your customer insights.
Understand all users
Turn first-party data into a clear picture of each user segment—behaviors, preferences, top content—for granular insights into what’s best for customers and your bottom line.
Drive engagement
Attract every audience using cross-platform AI analytics to personalize content recommendations, curate catalogs, optimize experiences at scale—and become the platform of choice.
Optimize for revenue
Drive lifetime value with data-driven insights into your high-value content, campaigns, features, and users. Amplitude empowers any team to answer the questions that drive subscriptions, right out of the box.
Use cases
When you know, you grow
Drive retention
See at a glance what behaviors, content, and user segments correlate with retention—or churn—with Amplitude’s intuitive charts and instant visualizations.
Understand users at scale
Segment viewers then use your first-party data to create segment-specific engagement strategies that deliver exceptional value.
Track engagement with promotions
Measure ad engagement across platforms to identify the channels, campaigns, and messaging that drive growth.
Personalize and target
See how ad delivery and personalization impact viewers to improve targeting and ensure you deliver the right message at the right time.
Track key metrics
Measure real-time streaming metrics—unique views, average view duration, viewer retention, and more—to pinpoint your top content and grow your subscriptions.
Test new experiences
Configure, test, and measure experiences using built-in experimentation that’s natively integrated with your first-party product data.
Cohorts
Learn what each audience wants
Compare how different user segments engage with content, campaigns, and platforms to discover what drives revenue by audience. Answer questions like:
- How does each user segment impact your downstream metrics?
- Which content, campaigns, and channels drive the most growth?
- What new features or messaging, when tested, measurably improve the user journey?
Retention Analysis
Discover how to stop churn
Identify the behaviors, content, and cross-platform experiences that predict loyalty—or churn—by user segment. Answer questions like:
- Who are your power users?
- What features correlate with retention?
- How does retention compare between different payment plans? Revenue models?
Guides and Surveys
Boost audience engagement
Encourage your audience to take key actions with personalized experiences based on behavioral insights.
- Guide users through high-value journeys to boost engagement
- Prompt users to explore new features and promotions to reduce churn
- Test targeted messages to increase conversions and revenue
Journeys
See where viewers drop off, and why
Visualize any number of user journeys in one timeline to see which paths lead to conversion, churn, and loyalty. Answer questions like:
- Where do users encounter friction?
- What’s stopping subscriptions—Friction? Content? Pricing?
- What product milestones lead to subscriptions? Loyalty?
Revenue LTV charts
Correlate efforts with outcomes
Track lifetime value to see how product changes impact revenue and uncover the best way to turn acquired users into subscribers. Answer questions like:
- How do ads, freemium, subscriptions, and paywalls impact revenue?
- How quickly do different user segments convert from a free trial to a subscription?
- Which podcasts or other content drive subscription revenue?
Feature Experimentation
Test experiences to unlock growth
Use built-in A/B testing to measure impact, validate ideas, and optimize every touchpoint using authoritative insights, no analyst support required. Answer questions like:
- Where and how can you adjust the user experience to boost engagement?
- How do feature changes impact activation and subscription?
- What campaigns, experiences, and CTAs best drive subscriptions? Retention?
“It’s data science in a box … [Amplitude] allows us to move faster, experiment quicker, and understand our users better to take more immediate action to improve our customer experience.”
Josh Snow
VP of Product, NBC Entertainment Digital, NBC Universal
Analyst report
Forrester names Amplitude a Leader and a Customer Favorite
Looking to align product and marketing teams on one powerful self-serve analytics platform? Amplitude delivers. See how we earned 5/5 scores across 21 criteria in The Forrester Wave™: Digital Analytics Solutions, Q3 2025.
