Sandhya Hegde

Sandhya Hegde is the VP of Marketing at Amplitude, driving our strategy to help companies around the world build better products and win. A graduate from IIT Bombay and Stanford GSB, she is passionate about all things technology and business. Having been a startup founder, VC investor at Sequoia Capital, Khosla Ventures, as well as a product leader—she is an expert on how companies can craft product-led strategies for innovative disruption.

Articles by Sandhya Hegde

Inspiration

See Who's Speaking at Amplify: Jake Knapp, Gibson Biddle, Tatyana Mamut & More

At Amplify on October 9th, learn from industry leaders whose bright ideas have transformed the way we build—and ultimately launch—products and user ex...

Sandhya Hegde

Inside Amplitude

Why You Should Attend our Product Conference, Amplify

You're invited to Amplify on October 9th, 2018 in San Francisco.

Sandhya Hegde

Perspectives

The Three Games of Customer Engagement Strategy

Every product is playing one of three games. Which one are you playing?

Sandhya Hegde

Inspiration

Why Product Leaders Should Read the Dropbox S1 Filing

A product-led approach creates what I call the R&D spiral, which is the best place to be in SaaS today.

Sandhya Hegde

Best Practices

Every Product Needs a North Star Metric: Here’s How to Find Yours

An introduction to product strategy with examples of north star metrics across industries.

Sandhya Hegde

Best Practices

How to Hire a Product Analyst

A great product analyst has all of these six powerful qualities that help teams build better products. They are hard to find and we hope this article ...

Sandhya Hegde

Perspectives

Why Going Viral is Overrated

Virality after achieving product market fit can transform your startup into a successful business. Virality before fit could kill it.

Sandhya Hegde

Perspectives

Does your Enterprise Have a Clear B2B Product Analytics Strategy?

It’s critical for Enterprise Product teams to understand the impact that their choice of KPIs, or lack thereof, has over the rest of the company

Sandhya Hegde