Sandhya Hegde

Sandhya Hegde is the VP of Marketing at Amplitude, driving our strategy to help companies around the world build better products and win. A graduate from IIT Bombay and Stanford GSB, she is passionate about all things technology and business. Having been a startup founder, VC investor at Sequoia Capital, Khosla Ventures, as well as a product leader—she is an expert on how companies can craft product-led strategies for innovative disruption.

Articles by Sandhya Hegde

Inside Amplitude

Launching the new Amplitude Scholarship Program for Startups

A free year of access to Amplitude’s powerful analytics platform to seed stage startups.

Sandhya Hegde

Inside Amplitude

Come Celebrate with Us: The Forbes 100, Amplify, and 2019 So Far

This year, Amplitude was included in the Forbes Cloud 100 list, which recognizes the top 100 private cloud companies. We're celebrating this and other...

Sandhya Hegde

Inside Amplitude

Why You Should Attend our Product Conference, Amplify 2019

Join us in San Francisco this October 8th, 2019, for a product conference unlike any other.

Sandhya Hegde

Inspiration

See Who's Speaking at Amplify: Jake Knapp, Gibson Biddle, Tatyana Mamut & More

At Amplify on October 9th, learn from industry leaders whose bright ideas have transformed the way we build—and ultimately launch—products and user ex...

Sandhya Hegde

Inside Amplitude

Why You Should Attend our Product Conference, Amplify

You're invited to Amplify on October 9th, 2018 in San Francisco.

Sandhya Hegde

Perspectives

The Three Games of Customer Engagement Strategy

Every product is playing one of three games. Which one are you playing?

Sandhya Hegde

Inspiration

Why Product Leaders Should Read the Dropbox S1 Filing

A product-led approach creates what I call the R&D spiral, which is the best place to be in SaaS today.

Sandhya Hegde

Best Practices

Every Product Needs a North Star Metric: Here’s How to Find Yours

An introduction to product strategy with examples of north star metrics across industries.

Sandhya Hegde