Amplitude for Ecommerce
Transform data into customer delight
Optimize every touchpoint of your user experience. Drive acquisition, conversion, and retention across channels with fast answers to any growth question.
Top retailers grow faster with Amplitude
All your data. One fully-integrated retail solution.
See the big picture
Use one source of customer truth to measure cross-channel performance, connect the dots between campaigns and actions, and improve experiences.
Empower teams to learn
Make data-driven decisions in real-time using self-serve tools and experiments that give teams easy access to deep insights with just a few clicks.
Optimize for transactions
Get key insights—sales drivers, milestones, cart tweaks—so you can take action with targeted promotions and never miss a growth opportunity.
Analyst report
Forrester names Amplitude a Leader and a Customer Favorite
Looking to align product and marketing teams on one powerful self-serve analytics platform? Amplitude delivers. See how we earned 5/5 scores across 21 criteria in The Forrester Wave™: Digital Analytics Solutions, Q3 2025.
Clear insights into any retail challenge
Cut acquisition costs
Track your performance across channels using top-rated analytics to get a clear picture of how to maximize your marketing spend.
Improve conversions
Meaningfully personalize any touchpoint with self-serve insights, using built-in Cart Analysis to streamline your checkout flow.
Inspire engagement
See the favorite paths and features of repeat customers, optimizing and promoting what’s working to increase app and site usage.
Drive loyalty
Identify your best customers and what they like, experimenting with new experiences that boost repeat purchasing and lifetime value.
Funnel Analysis
See where users convert
See how users navigate a certain path to identify conversion drivers and key touchpoints, and improve your experience one funnel at a time. Answer questions like:
- Where do people drop off?
- What is the average time to first purchase?
- Which users are new and which are returning?
Guides and Surveys
Boost upsells and cross-sells
Increase shopper conversion with personalized experiences based on behavioral insights.
- Deliver timely banners about relevant offers, upgrades, and promotions
- Encourage key shopping behaviors with personalized conversion paths
- Test targeted messages to increase transactions and revenue
Cart analysis
Curb cart abandonment
Compare behaviors in checkout to see who and what converts best, where to adjust, and how to boost average order value and upsells. Discover:
- Where do buyers drop out or get stuck?
- What are your top product categories?
- What are your trending product combinations?
Journeys
Walk the customer journey
Explore every user flow at once in a single visual timeline. See events in sequence, how marketing impacts behavior, and where you can personalize to drive growth. Discover:
- Who are your power users and what traits do they share?
- What are the most common paths to purchase?
- Which ads and campaigns convert best?
Retention analysis
See who returns, and how often
Segment and learn which groups, actions, and pathways are most correlated with customer loyalty. Group users as new, active, resurrected, or churned. Discover:
- What features predict loyalty?
- Who returns after a specific event, and how often?
- What are the shared traits of your high-value audiences?
Data tables
Find your best channels and campaigns
Compare user behaviors to real-time metrics like marketing spend and lifetime value for quick insights into key questions, including:
- What are your customer acquisition costs?
- What are your best-performing channels?
- Which campaigns are driving customer loyalty?
“We’ve been able to reduce our acquisition costs by 30% while also increasing first-time orders by 10%. We could not have achieved those results without Amplitude Audiences.”
Guillermo Plaza Roche
Co-Founder & Product Lead, Rappi
Ecommerce analytics without the challenges
#1 rated product analytics platform for 2021, 2022
Named a “Strong Performer” in digital intelligence platforms
4.5 out of 5 stars
Learn more
Diagnose Friction in the Path to Purchase
Uncover and prioritize where shoppers are getting stuck in their customer journey with this worksheet.
From Click to Cart
Discover 6 best practices for ecommerce, delivery and QSR companies to increase conversion and grow revenue.
How to Measure True ROAS in Ecommerce: Amplitude + Shopify
Discover how one growth marketer determined true return on ad spend across channels for a Shopify brand.
Get started with ecommerce analytics
Provide the best purchasing experience for your customers with the leading ecommerce analytics solution.
Frequently asked questions
Yes, Amplitude offers pre-built integrations for over 60 popular Ecommerce tools, with more on the way. For example, our turnkey integrations include CRM platforms like Salesforce and Hubspot, marketing platforms like Marketo, Braze, and Mailchimp, as well as ad platforms like Facebook and Google Ads.
Analytics allow you to measure business performance, identify areas of improvement, and use actionable insights to optimize your customer experience. For example, you might want to increase cart value, surface personalized offers, or create a new product offering based on customer behavior. Analytics platforms are the best way to learn what customers want, so you can better drive conversions, loyalty, and ROI.
Amplitude lets you track and measure real-time data from the entire omnichannel customer journey. Our platform ingests customer data from marketing platforms, data warehouses, customer data platforms, digital channels, IoT devices, attribution vendors, and many more. Every unique data point combines in Amplitude to give you a 360-degree view of your customers.
Amplitude offers a usage-based pricing model based on your number of monthly tracked users (MTUs). Choose from four pricing plans, including our free Starter plan. If you have more than 1 million MTUs, our accounts team can help you with event-based pricing that scales depending on how many events you'd like to send per month.