This feature will be merged into the new Journeys experience. This article will remain live for as long as legacy Journeys charts remain accessible. Learn about the new Journeys experience here.
The complexity of modern digital experiences can make it difficult for teams managing those experiences to get a comprehensive view of what users are actually doing in the product. Amplitude’s Journeys feature helps you overcome this challenge and develop a true understanding of how your users convert—or fail to convert—between key transitions within a 60-day conversion timeframe.
With Journeys, you can:
This feature is available to users on Plus, Growth, and Enterprise plans only. See our pricing page for more details.
Journeys will deliver the most value to Amplitude users who want to understand how conversions happen in their product, and for those who know user friction exists but don’t know what’s actually causing it.
Let’s say a product manager wants to better understand the initial activation flow taken by her product’s users. She sets up a funnel analysis in Amplitude with a starting and ending event, and then opens Journeys. Here she finds an interesting path she wasn’t expecting, so she clicks on it to dig deeper. Journeys shows her the average time it takes a user to convert, as well as specific paths taken by individual users.
From here, she might develop a hypothesis about why users are behaving in a way that has implications for the design of the flow itself, which she can take to the product team for discussion and iteration. She might spot something in the flow that looks like it’s causing friction for users, which then leads to further questions and new explorations. Or she notices a large number of users are dropping off before getting to a critical step in the conversion process, so she saves them into a cohort, which she shares with the marketing team to target with specific messaging.
Journeys does the hard work of surfacing these patterns for you; all you have to do is follow the insights and keep asking follow-up questions.
To see the details of your users’ conversion paths with Journeys, follow these steps:
Any-order funnels, exact-order funnels, or funnels with properties held constant are currently not supported by Journeys.
Be sure to look at your results as you do this: it’s easy to set the auto-filter to a setting so strict that it keeps out events that you’re actually interested in.
If no events appear in your sequence, it means one of two things: Either the events have been filtered out via the auto-filter or one of the custom filter overrides, or no more events were performed by your users.
To view the details of a specific path, or to save the users who have taken a particular path as a cohort to be used in later analysis or for targeting, just click the path.
You also have the option to handle specific events differently. Click the icon in the lower-right corner of the event if you want to:
Experienced Amplitude users might see some similarities between Journeys and Pathfinder. The two features are actually quite different: Pathfinder analyses are unbounded (requiring only a starting or ending event), cannot display drop-offs or explore alternative paths taken by users, and do not provide detail on the individual user level. Conversely, Journeys requires both a starting and ending event, provides insight into what users do instead of following a specific path, and can drill into detailed streams of individual users.
Use Pathfinder to:
Use Journeys to:
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November 6th, 2024
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