How Ramp Network Turned Data Into 30% Higher Conversions

Insights/Action/Outcome: Ramp Network set out to make data accessible to everyone, not just analysts. By fully adopting Amplitude’s platform—including Analytics, Web Experimentation, Guides and Surveys, and Session Replay—it built a unified system where insight and action happen in one place. This transformation empowered 40% of the company to explore data weekly, accelerated testing cycles, and increased transaction volume and conversion rates by more than 30%.

From analytics setup to analytics culture

When I joined Ramp Network, our analytics looked fine on paper—dashboards, tracking, KPIs—but it wasn’t shaping how people worked. Most insights came through the data team, and by the time they reached product or marketing, it was too late to act.

We’re a crypto on-ramp and off-ramp provider where speed matters. To evolve, we needed analytics that could match our pace and decision making that could happen in real time. That meant bringing data to everyone.

Amplitude became the cornerstone of that vision. We went all in, adopting not only Analytics but also Web Experimentation, Guides and Surveys, and Session Replay. We connected Amplitude with Iterable, Meta Ads, and Google Ads, giving us a full view from engagement to conversion.

Three years later, that investment paid off: more than 40% of our company now uses Amplitude weekly, even though our data team is just 10 people.

Experimenting our way to better transactions

Our turning point came with a simple insight: customers were missing better exchange rates because they made transactions just below the thresholds where rates improved.

We wanted to help them optimize their outcomes, but we didn’t want to slow down development or rely on large engineering lifts. Using Amplitude Web Experimentation, we tested an idea to guide customers toward adjusting transaction sizes. Then, with Amplitude Guides, we delivered those messages contextually, right inside the product. What made this powerful was the callback functionality in Guides. It lets the guide act inside the product, adjusting transaction values natively. Analysts set this up with a few lines of code and a quick pull request review, requiring no major engineering sprint.

The result: a 30%+ improvement in both transaction volume and conversion rates for the experiment cohort.

Finding answers beyond dashboards

Not every challenge is visible in the data.

At one point, our authentication success rate began to fall. We dug through analytics events, session replays, and backend logs. Everything looked normal. Still, customers were failing to authenticate, and we didn’t know why.

Instead of guessing, we deployed a quick Amplitude Survey. We asked customers about their experiences during the login process. Within hours, a pattern emerged: authentication emails weren’t being received, despite our systems showing successful delivery.

That feedback uncovered a hidden issue with our email service provider that could’ve gone unnoticed for weeks. Fixing it immediately prevented revenue loss and improved trust.

Data for everyone, not just data teams

Democratizing analytics changed more than our processes; it changed our culture. Product, marketing, and design teams now explore data directly, validate their own ideas, and collaborate on shared dashboards.

Instead of asking the data team for answers, they ask better questions. The conversation has shifted from “What happened?” to “What should we try next?” We’ve also consolidated four separate tools into one integrated platform. With Amplitude, we cut our tool costs by 40%, accelerated experimentation cycles, and made insights available instantly. Our time-to-insight is effectively near zero.

A culture of impact and contribution

Our transformation didn’t stop at Ramp’s walls. We wanted to give back to the analytics community that helped us grow.

We built and open-sourced an analytics event annotator, helping teams maintain event naming consistency directly in design files. It bridges design and data, and it’s already helping others streamline analytics governance.

We also share our story at industry events, like Amplitude’s Warsaw Breakfast, because success multiplies when it’s shared.

Looking ahead

Today, Ramp Network isn’t just data-driven; we’re data-empowered. Amplitude empowers us to act faster, collaborate better, and innovate continuously.

If we lost Amplitude tomorrow, we wouldn’t just lose a tool, we’d lose our rhythm. It’s woven into how we think, decide, and build.

Our next step is expanding this mindset even further: connecting behavioral insights to personalized customer engagement and scaling experimentation across every product surface.