Lookback 2025: Your Year in Amplitude

How should you think about the impact of a year? Of course, a lot can happen in twelve months. But if you’re like me and still surprised that it’s already 2026, has that much really changed?

Like with most things, I think the best way to get an accurate sense of impact is to look at the numbers.

At Amplitude, our 2025 numbers tell a story of transformation:

• We welcomed 259 new team members, 3 newly acquired companies, and 1 new office in New York City.
• We processed 27.2 trillion events (up 27% YoY) for over 4,500 customers (up ~20% YoY).
• We had 7 major launches, adding Guides and Surveys, access to Session Replay everywhere, new capabilities for marketers, and a suite of AI tools (AI agents, AI Feedback, AI Visibility, and MCP) that borders on magic.

Although we’re still the same data-driven company, it’s incredible how much more you can do at the start of 2026 with the Amplitude platform, especially with AI.

How did the year change you? Let’s check the numbers and celebrate your impact.

You dove deep for insights

You had questions about how to make your products and experiences even better, and you used Amplitude to get answers. (Especially on Tuesdays, which had 53% more analyses than Fridays.)

In 2025, Amplitude users:

• Spent 5,309,293 hours digging into data. That’s over 600 years, or around the time between us and the start of the Renaissance.
• Explored 320,644 dashboards. Say each dashboard is the size of a laptop screen—end to end, that’s 275 Empire State Buildings.
• Built 4,800,506 new charts. If each of those were a brick, you’d be just shy of 2 Great Pyramids of Giza.
• Watched 1,234,510 session replays. That’s enough for a 30-show run on every single movie screen in the USA.

You took action with the platform

Just like with New Year’s resolutions, insights are only worth something if you act on them. In 2025, you took a lot of data-driven action.

Last year, Amplitude users:

• Ran 36K experiments, six times the number of research projects conducted by MIT undergrads in a year.
• Launched 7,125 targeted guides, over ten times the number of Blue Badge tourist guides in all of London.
• Collected 1,427,865 survey responses, or over 14 data points from every person in Times Square on NYE.

If you want to dig into some of the results of those actions, check out any of our 38 customer stories from the past year.

You leapt forward with AI

Amplitude gained AI momentum throughout the year, introducing AI Agents in June, our MCP server in October, and AI Visibility and AI Feedback in November. You rode that wave to prompt amazing new insights faster than ever before.

With our new AI capabilities, Amplitude users:

• Prompted Amplitude 219,578 times across Ask Amplitude, AI Agents, MCP, and more.
• Created over 122,587 charts with single prompts instead of manually selecting criteria, and built each of those charts, on average, in under 2 seconds.
• Processed 7.9 million pieces of feedback from across the internet to surface and categorize what your users want.
• Analyzed 17.2 million LLM prompts to see what ChatGPT and other LLMs have to say about your brand.
• Onboarded 7,071 AI agents, which have automated over 100,000 hours of manual labor—and that’s just the beginning.

Ringing in 2026

Even though 2025 is now gone, Amplitude’s AI evolution is only accelerating. We’re excited to bring you along on that journey—because one key thing that hasn’t changed is our commitment to helping you get data-driven answers to the questions that matter most.

There’s a lot more AI excitement to come, even before the end of January. For now, though, everyone at Amplitude wants to thank you for your support throughout 2025 and for being part of our data-driven family. Cheers to your insights, good luck with those resolutions, and happy New Year!